Overview

The Marketing program at Pennsylvania Western University is built on business core courses that provide a solid foundation. In addition, you'll choose a discipline for in-depth study: Marketing bachelors programs is one of seven concentrations that give business students the opportunity to develop focused expertise.

Specialized courses in marketing examine such topics as customer relations management, e-marketing, principles of selling and more. The Principles of Marketing course, for instance, serves as an introduction to the marketing discipline, covering such topics as identification of target markets, understanding population demographics and psychographics, the four Ps (product, price, place, promotion) of marketing, social responsibility, marketing segmentation, and more.

In the business administration program, business study is enhanced with Cal U's focus on developing quantitative, critical thinking and analytical skills. You will graduate not only with a demonstrated competence in your subject area but also the ability and tools to apply that knowledge.

Business administration students are also encouraged to have a minor:

Some students choose a business discipline other than their concentration.

Other popular choices include psychology, communication studies, public relations, statistics, computer information systems, leadership, women's studies, Spanish and Arabic.

Students also may choose to complete dual majors or dual degrees with international studies or math.

Career Paths

Accountant
Banker
Event Planner
Business Analyst
Hospital Administrator
Human Resources Manager
Operations Manager
Marketing Manager
Financial Analyst

Programme Structure

Courses include:

Managerial Accounting

Macroeconomics

Principles of Marketing

Financial Accounting

Business Statistics

Principles of Management

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-25 00:00:00
- Apply before 2026-06-01 00:00:00 , International
Starting 2027-01-20 00:00:00
- Apply before 2026-11-01 00:00:00 , International

Language

English

Duolingo English Test

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

5.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

120 alternative credits

Delivered

On Campus, Online

Campus Location

California, United States
Clarion, United States
Edinboro, United States

Disciplines

Marketing View 1057 other Bachelors in Marketing in United States

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

5.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Application fee.

Official high school transcript (or GED certificate and scores).

SAT or American College Test (ACT) scores (may be waived for applicants who have been out of high school for at least two years).

Letter(s) of recommendation (optional).

A personal essay (optional).

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

11574 USD / year

≈ 11574 USD / year
Out-of-State

11574 USD / year

≈ 11574 USD / year
Domestic

Applies to you

In-State

7716 USD / year

≈ 7716 USD / year

Living costs

California

United States

1570 - 2658 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career Paths

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

California

Funding

Scholarships Information

Available Scholarships

Our partners