Overview

Gain a deep understanding of consumer behavior and dive into how brands make a lasting impression with Johnson & Wales University Marketing & Advertising bachelor of science program. Learn how to analyze brand elements and emotional cues — and how messaging makes an impact across platforms.

It takes a range of skills and personalities to execute and track the performance of a successful marketing campaign. Uncover your strengths — whether you’re a market researcher, a strategist, a content creator, an influencer or a social media expert. As you progress, you will discover how to integrate into a dynamic team across disciplines in advertising, public relations, marketing and media buying.

Career Possibilities

Art Director/Copywriter
Digital Storyteller
Marketing Manager
Marketing Strategist
Market Research Analyst
Public Relations Manager
Social Media Manager

Some professions may require additional study, background checks, certifications, licenses, exams and/or experience as required qualifications for employment. Students are responsible for verifying that they can meet the employment requirements of potential employers.

Programme Structure

Courses include:

Brand Marketing
Marketing Communications
Consumer Behavior
Marketing Research
Finance
Global Strategic Marketing
Social Media Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-25 00:00:00
- Apply before 2026-06-01 00:00:00 , International
- Apply before 2026-07-15 00:00:00 , National
Starting 2027-01-05 00:00:00
- Apply before 2026-10-01 00:00:00 , International
- Apply before 2026-12-01 00:00:00 , National

Language

English

Duolingo English Test

105

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TOEFL^® IBT

Schedule TOEFL®

PTE Academic

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IELTS

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Cathoven AI IELTS Preparation

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4.9/5 student rating

Credits

122 SCH

Online - 120 credits

Delivered

On Campus

Campus Location

Charlotte, United States
Providence, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Proof of English proficiency, if applicable
Completed and signed International Student Financial Declaration Form for undergraduate and graduate programs
Certified bank statement or government sponsorship letter verifying financial support for one academic year
Copy of biographical section of your valid passport
Non-U.S. students transferring to JWU from another U.S. post-secondary institution must submit a Transfer Verification Form

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

43872 USD / year

≈ 43872 USD / year
Out-of-State

43872 USD / year

≈ 43872 USD / year
Domestic

Applies to you

In-State

43872 USD / year

≈ 43872 USD / year

Additional Details

Online: Per 1.0 credit $495

Living costs

Charlotte

United States

1133 - 2060 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career Possibilities

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Charlotte

Funding

Scholarships Information

Available Scholarships

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