Overview

The Marketing Management programme at Southeast Missouri State University provides students with a sophisticated understanding of modern business strategies and consumer engagement. This degree is designed to merge creative thinking with analytical rigour, preparing graduates for the complexities of the contemporary global marketplace.

Students benefit from a curriculum that balances theoretical knowledge with practical application in various organisational settings. The programme focuses on developing versatile professionals who can navigate the evolving demands of digital and traditional marketing environments while maintaining a focus on long-term business growth.

Why Marketing Management at Southeast Missouri State University?

The university holds a prestigious position in business education, with its programmes ranked among the top 6% globally. Students have access to the Greene Centre for Innovation and Entrepreneurship, providing a dedicated space to apply classroom concepts to real-world business challenges and start-up ventures.

Learning is guided by award-winning faculty members who bring extensive professional experience into the classroom. The institution also offers over 30 study abroad programmes, allowing students to gain first-hand experience of international markets and diverse cultural business practices during their undergraduate studies.

Tuition Fee Breakdown

International fee: USD 17664 per year
National fee: USD 10194 per year
Local fee: USD 10194 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum includes a comprehensive business administration core followed by specialised marketing subjects. Modules may include:

Accounting I
Accounting II
The Business Universe
Business Policy and Strategy
Business Law
Financial Management
Management
Management Information Systems
Marketing
Business Communication
Professionalism
Microeconomics
Macroeconomics
Rhetoric and Critical Thinking
Precalculus A
Mathematical Reasoning and Modeling
Computer Applications
Oral Communication
Integrated Marketing Communication
Consumer Behaviour
Business Research
Marketing Management
Brand Marketing
Distribution Management
Retail Marketing
Digital Literacy for Art + Design
Leadership in Management
Professional Selling
Digital Marketing

Careers with Marketing Management

Graduates are prepared for a wide range of strategic and creative roles across diverse industries, including technology, retail, and the non-profit sector. The programme equips students with the necessary expertise to influence brand identities and drive significant commercial impact in the global economy.

Common career paths for alumni include roles such as marketing managers, brand strategists, and digital marketing specialists. Graduates have successfully secured positions at prominent organisations including Wells Fargo Financial, Enterprise Holdings, GlaxoSmithKline, and Maritz Marketing Research.

Programme Structure

Courses include:

Brand Marketing

Integrated Marketing Communication

Consumer Behavior

Marketing Management

Retail Marketing

International Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-18 00:00:00
- Apply before 2026-07-01 00:00:00 , International
Starting 2027-01-13 00:00:00
- Apply before 2026-11-01 00:00:00 , International

Language

English

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IELTS

5.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

Cape Girardeau, United States

Disciplines

Marketing Management View 61 other Bachelors in Marketing Management in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

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TOEFL^® IBT

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PTE Academic

Schedule a PTE test!

IELTS

5.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Successful completion of Level 5 of Southeast’s IEP.

English proficiency tests

Diploma from a U.S. high school

Diploma from an international school with U.S. regional accreditation

Diploma from IB curriculum school whose sole medium of instruction is English

Diploma from a non-U.S. high school/secondary education where English language is the sole medium of instruction.

SAT test score of 450 or higher on the Evidence-Based Reading and Writing section.

A score of 21 or better Combined English/Writing score on the ACT Plus Writing test

Successful completion of Level 112 in the ELS Language School

Other proof of English proficiency may be considered on an individual basis.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

17664 USD / year

≈ 17664 USD / year
Out-of-State

10194 USD / year

≈ 10194 USD / year
Domestic

Applies to you

In-State

10194 USD / year

≈ 10194 USD / year

Additional Details

National and Local: 8,558.70 USD per year International: 15,803.70 USD per year

Living costs

Cape Girardeau

United States

800 - 1300 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Cape Girardeau

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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