Mass Communications

Overview

At Mass Communications of Delaware State University students also develop an understanding of the influences that mass communications exert upon the individual and society by way of such elements as the social structure, the technology, the economy, the politics, and the media culture.

Convergence Journalism

In the era of YouTube and podcasts, lots of people are passing themselves off as journalists. But there are certain traits that separate the pros from the amateurs — and Delaware State is an outstanding place to learn them. Our Convergence Journalism students have access to state-of-the-art radio and television broadcasting facilities, as well as the digital multimedia technologies of the future.

Public Relations and Advertising

In Delaware State’s Public Relations and Advertising program, students learn by doing. The program is built around hands-on, project-based assignments that simulate real-world PR situations. It culminates in an off-campus internship that yields professional contacts, builds student resumes, and provides the job-ready skills that employers look for in new hires.

Digital Media Arts

Delaware State’s Digital Media Arts program attracts a lot of attention on campus, thanks to the prominence of student-run TV station DESU-TV and WDSU Radio, also known as “The Hive.” On the air since 1978, WDSU gives students an extensive hands-on education in broadcasting and audio production. This practical experience enables students to develop the technical, creative, and management skills necessary to establish a career in the television and radio industry.

Professional Preparation

• news writing and editing

• media research techniques

• media law and ethics

• video and audio production

• digital multimedia

• public relations writing

• branding and campaigns

• public opinion research

• organizational communications

• news writing and editing

• layout and design

• broadcast writing

• sound production

• radio station operations

• news gathering and reporting

• media research techniques

• telecom management

• media law and ethics

• studio production

• live event production