Advertising Radford University

Overview

The Advertising programme at Radford University is designed to equip students with the essential skills required for success in the modern media landscape. By combining theoretical knowledge with practical application, the university ensures that graduates are prepared to meet the demands of a rapidly evolving professional environment.

Students enrolled in this course study within the College of Humanities and Behavioral Sciences, which emphasises the liberal arts as a vital foundation for lifelong learning. The curriculum is structured to foster critical thinking and creative problem-solving, ensuring that every graduate possesses a versatile toolkit for the workplace.

Why Advertising at Radford University?

Radford University offers a state-of-the-art learning environment within Hemphill Hall, which opened in 2016. As the largest academic building on the campus, it features professional-quality centres, research spaces, and modern classrooms designed to enhance the educational experience for all students.

The institution is known for its commitment to research and outreach, supporting various labs and centres that provide unique professional opportunities. Students benefit from an environment that encourages interdisciplinary collaboration and hands-on experience, bridging the gap between academic study and industry practice.

The School of Communication provides a supportive community where students can engage with expert faculty. This collaborative atmosphere helps individuals build strong professional networks and gain insights into the diverse pathways available within the fields of media, public relations, and creative strategy.

Tuition Fee Breakdown

• International fee: USD 22012 per year
• National fee: USD 22012 per year
• Local fee: USD 8698 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum focuses on building a robust understanding of communication and media strategies. Modules may include:

• Communication
• Media
• Public Relations
• Technical Writing
• Behavioral Sciences
• Humanities
• Social and Cultural Research

Careers with Advertising

Graduates of the Advertising programme are prepared for a wide range of professional roles within the media and communication sectors. The diverse skill set acquired during the course allows students to pursue various career paths in both the public and private sectors.

Potential career destinations for graduates include roles in public relations, media management, and professional writing. The programme's emphasis on practical skills ensures that students are competitive candidates for positions in advertising agencies, corporate communication departments, and non-profit organisations.

The university's focus on professional preparation means that alumni often find success in fields such as digital marketing, brand management, and media planning. By fostering a deep understanding of human behaviour and communication strategies, the degree provides a solid platform for long-term career growth.