Overview

The Marketing programme at Weber State University offers students a robust academic foundation combined with practical, real-world experience. This degree is specifically designed to equip graduates with the technical and leadership skills necessary to excel in the modern global business landscape.

The curriculum emphasises a blend of analytical and creative thinking, ensuring students can navigate the complexities of the digital age. By focusing on both theory and application, the department prepares individuals to understand and fulfil diverse customer needs across various sectors.

Small class sizes are a hallmark of this course, allowing for personalised interaction between students and academic staff.

Why Marketing at Weber State University?

The John B. Goddard School of Business & Economics holds prestigious accreditation from the Association to Advance Collegiate Schools of Business. This elite distinction is shared by fewer than 6% of business schools globally, reflecting the high standard of education provided.

The regional industry is experiencing significant growth, with projections suggesting a 52% increase in opportunities. This provides a fertile ground for networking with top executives and securing high-quality roles within a rapidly expanding commercial sector.

Tuition Fee Breakdown

International fee: USD 28536 per year
National fee: USD 16657 per year
Local fee: USD 5768 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

General management
Retailing
Promotional and advertising management
Market research
Business strategic management analysis for promotions
Sales management and customer relationship management

Careers with Marketing

Graduates are well-prepared for a variety of professional pathways in the commercial sector. Common career destinations include roles in retail management, product development, advertising, and specialised market research for diverse organisations.

The programme also provides a strong platform for further academic pursuit. Many alumni choose to continue their education by enrolling in graduate studies, such as a Master of Business Administration, to further enhance their strategic leadership capabilities.

Programme Structure

Courses include:

Consumer Behavior

Selling and Sales Management

Business Research

Promotion Management

Marketing Strategy

Business Analytics

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-26 00:00:00
- Apply before 2026-06-24 00:00:00 , International
Starting 2027-01-08 00:00:00
- Apply before 2026-10-30 00:00:00 , International
Starting 2027-05-06 00:00:00
- Apply before 2027-03-05 00:00:00 , International

Language

English

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Ogden, United States

Disciplines

Marketing View 1057 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

WSU Application

$65.00 Application Fee

Official School Records (Translated into English)

Confidential Financial Statement

Copy of Passport

International Students can verify their English proficiency by submitting a TOEFL (Test of English as a Foreign Language) score or an IELTS (International English Language Testing System) score

The Services for International Student Center at WSU will issue a Certificate of Eligibility (I-20 form) to international students who meet the admissions requirements. The I-20 will automatically be issued once the student is admitted to the university

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

28536 USD / year

≈ 28536 USD / year
Out-of-State

17156 USD / year

≈ 17156 USD / year
Domestic

Applies to you

In-State

5904 USD / year

≈ 5904 USD / year

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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