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Marketing, Bachelor

  • Anytime
    Application Deadline
  • 48 months
, MA,
Are you interested in a career in marketing management or marketing research/ marketing analytics? With an emphasis on practical and experiential learning, the Marketing major offered by Western New England University provides the opportunity to strengthen their management, research/analytical, and team-based skills as they create and present marketing plans to real business clients.


The Marketing major is offered by Western New England University. Today, more than ever, students need to have a competitive advantage as they enter the global business environment. Marketing majors learn how to create marketing strategies and tactics to develop marketing plans. Those who choose Marketing as a major will receive practical experience that will strengthen their skill sets at becoming marketing or marketing research managers.

Preparing you for the real world with experiential learning activities is a key goal of the Marketing major. You'll get a firsthand look at how organizations market themselves with interesting hands-on class assignments. Research projects for companies, organizations, and even city governments provide valuable experience for our students. For example, in the Marketing Research course, students worked with the Springfield Chamber of Commerce constructing a survey, analyzing data, and making a final presentation to the client. In our Sales and Sales Management course, students compete on the local and national levels with their digital presentations that are judged by professionals in companies such as Northwestern Mutual.

Career Opportunities

Graduates find career opportunities as marketing managers, product and brand managers, marketing analysts, and marketing research specialists at a variety of local, regional, and national businesses. The marketing major also prepares students for graduate-level education. The Bureau of Labor Statistics predicts a 9 percent increase for marketing manager jobs (19,700 positions) by 2024.


The best business schools in the world are accredited by AACSB International—The Association to Advance Collegiate Schools of Business. Western New England University is the only private institution in western Massachusetts accredited by AACSB International and among fewer than 5% of business schools in the world to hold this accreditation.

Detailed Programme Facts

  • More details: Western New England University has a "rolling" admissions policy, not a set admission deadline, which gives students greater flexibility in applying.

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    39 credit hours alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Course included:

  • Buyer Behavior
  • Multinational Marketing
  • Marketing Research
  • Business Analytics with SAP
  • Marketing Management
  • Promotional Strategy

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

Academic Requirements

  • Forward official secondary school transcript(s) accompanied by an English translation of the document(s) as well as an official transcript of the in-progress grades when available.
  • Submit an Affidavit of Support form.
  • Submit an official letter from your bank (on the bank's stationery) declaring that the financial sponsor has sufficient funding to support the student's education at Western New England University. 
  • Provide a recommendation from a guidance counselor or teacher. 
  • SAT - Criticial reading score of a 450 on the old SAT
  • ACT - Verbal score of 18

Studyportals Tip: Students should consider taking one of the Pre-Bachelor's below. these courses will be necessary if:

  • You are considered ineligible for admission
  • You need to improve your academic, study, research or language skills
Search all Pre-Bachelors

Tuition Fee

  • International

    34338 USD/year
    Tuition Fee
    Based on the original amount of 34338 USD per year and a duration of 48 months.
  • National

    34338 USD/year
    Tuition Fee
    Based on the original amount of 34338 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

*12-18 credit hours per term.

Living costs for Springfield

  • 1020 - 1350 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.