The Marketing major is offered by Western New England University. Today, more than ever, students need to have a competitive advantage as they enter the global business environment. Marketing majors learn how to create marketing strategies and tactics to develop marketing plans. Those who choose Marketing as a major will receive practical experience that will strengthen their skill sets at becoming marketing or marketing research managers.
Preparing you for the real world with experiential learning activities is a key goal of the Marketing major. You'll get a firsthand look at how organizations market themselves with interesting hands-on class assignments. Research projects for companies, organizations, and even city governments provide valuable experience for our students. For example, in the Marketing Research course, students worked with the Springfield Chamber of Commerce constructing a survey, analyzing data, and making a final presentation to the client. In our Sales and Sales Management course, students compete on the local and national levels with their digital presentations that are judged by professionals in companies such as Northwestern Mutual.
Graduates find career opportunities as marketing managers, product and brand managers, marketing analysts, and marketing research specialists at a variety of local, regional, and national businesses. The marketing major also prepares students for graduate-level education. The Bureau of Labor Statistics predicts a 9 percent increase for marketing manager jobs (19,700 positions) by 2024.
The best business schools in the world are accredited by AACSB International—The Association to Advance Collegiate Schools of Business. Western New England University is the only private institution in western Massachusetts accredited by AACSB International and among fewer than 5% of business schools in the world to hold this accreditation.
Always verify the dates on the programme website.
You only need to take one of these language tests:
Minimum required score:
The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.Schedule TOEFL®
Minimum required score:
The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.Schedule IELTS
Studyportals Tip: Students should consider taking one of the Pre-Bachelor's below. these courses will be necessary if:
*12-18 credit hours per term.
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.