Placeholder image for Marketing

Marketing, Bachelor

  • Application Deadline
  • 48 months
    Duration
New York City, NY, United States
Marketing involves creating products and services, communicating their value and managing customer relationships. When businesses focus on their customers’ wants and needs, they sell products that are valued and not just promoted. The Marketing program is offered by Manhattan College.

Overview

You are immersed in marketing the moment you step foot in New York City. Products, advertisements and brands abound. The headquarters of all major fashion, finance, art, history and retail brands live in New York City. Manhattan College’s location is just 40 minutes from midtown. As a Marketing major at Manhattan College, you can be a part of these exciting industries, and then return home to a comfortable campus.

In a relationship-based industry like marketing, it helps to know people. The School of Business has an extensive alumni network of professionals who work in the industry. They stay connected to the College and love mentoring current students. 

As a Marketing major at Manhattan College, you will learn how to:

  • Determine a competitive market position and strategy
  • Build a product portfolio
  • Communicate and price products
  • Distribute strategically
  • Become a globally-oriented business leader
  • Analyze, think critically and make decisions in the marketing process

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses included:

  • Essentials of Marketing
  • Innovation and Creativity
  • Marketing Research
  • Direct Response Marketing
  • Consumer Behavior
  • Sales Management
  • Product Management
  • Retail Management.
  • Contemporary Marketing Issues

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Academic Requirements

You need the following GPA score:

Required score: 3.4

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to 3.4 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

General Requirements

  • 1. Official High School Transcript
  • 2. SAT and/or ACT Scores: Critical reading and math sections of the SAT are reviewed during the admissions process.
  • 3. Recommendation Letter: One letter of recommendation from a teacher or guidance counselor is required. You may submit up to three academic letters. 
  • 4. Personal Essay: You must submit a brief personal statement or college essay. This essay should be roughly 500 words.
  • 5. $75 Non-Refundable Application Fee
  • 6.International students whose native language is not English must provide proof of English proficiency by submitting official Test of English as a Foreign Language (TOEFL)  or International English Language Testing System (IELTS) scores.

Tuition Fee

  • International

    40400 USD/year
    Tuition Fee
    Based on the original amount of 40400 USD per year and a duration of 48 months.
  • National

    40400 USD/year
    Tuition Fee
    Based on the original amount of 40400 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for New York City

  • 1819 - 3970 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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