Placeholder image for Marketing

Marketing, B.Sc.

  • Application Deadline
  • 48 months
    Duration
Smithfield, RI, United States
Marketing is a creative, dynamic, and exciting career for business leaders and professionals. Marketing is concerned with the activities that influence the flow of goods, services, and ideas between producers and consumers or organizations. Marketing is responsible for making the organization responsive to its environments, for meeting the needs of a multitude of publics, and for managing growth.
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Overview

Marketing involves the identification and selection of markets, analysis of consumer and organizational needs and buying behavior, forecasting of anticipated actions, product planning and development, packaging, pricing, logistics, distribution, selling, advertising, and sales promotion.

Today, successful organizations in the profit and not- for-profit sectors are market-driven with an emphasis on creating long-term relationships. Technology and communication are forces that provide organizations access to global market opportunities, opening new and exciting avenues for business professionals.

Career opportunities in marketing are varied and may revolve around specialized areas such as advertising, public relations, sales, and marketing research. Students may also pursue careers as generalists, including marketing management, product management, and strategic planning.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Global Foundations of Character and Leadership
  • Global Foundations of Organizations and Business
  • Writing Workshop
  • Bryant IDEA: Innovation and Design Experience For All
  • Consumer Behavior
  • Marketing Research
  • Marketing Policy and Problems
For more information, please visit the program website.

English Language Requirements

  • Minimum required score:

    80

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

General Requirements

  • Completed Common Application or completed Universal Application with Universal College Application supplement 
  • Essay/personal statement
  • Letter of recommendation from your guidance counselor
  • Secondary school report, also from your guidance counselor. This tells Bryant about your high school, how many students it has, the types of courses they teach, and so on.
  • Official transcript showing senior courses and most recent grades. Minimum of 16 units must include:
  • 4 years of English
  • 4 years of math
  • 2 years of language 
  • 2 years of social science
  • 2 years of lab science
  • 2 years of additional academic discipline (math, language, etc.)
For more information please visit the program website page.

Tuition Fee

  • International

    43076 USD/year
    Tuition Fee
    Based on the original amount of 43076 USD per year and a duration of 48 months.
  • National

    43076 USD/year
    Tuition Fee
    Based on the original amount of 43076 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Smithfield

  • 1000 - 1500 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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