Marketing University of Northern British Columbia

Overview

The Marketing programme at the University of Northern British Columbia provides a robust foundation in the activities required to identify, develop, and maintain successful product markets. Students engage with a curriculum that blends theoretical knowledge with practical applications relevant to contemporary commerce and regional industries.

This degree is designed to prepare individuals for the complexities of the modern business environment. By integrating perspectives from mathematics and behavioural sciences, the course ensures graduates can navigate the challenges faced by both large corporations and small entrepreneurial ventures.

Why Marketing at the University of Northern British Columbia?

The School of Business offers a distinctive learning environment that places special emphasis on industries vital to Northern British Columbia. Students gain unique insights into sectors such as forestry, tourism, and small business entrepreneurship through specialised course content and relevant case studies.

Facilities and teaching methods at the institution are geared towards providing exposure to the liberal arts and natural sciences alongside core business education. This multidisciplinary approach ensures that students develop well-rounded professional skills and a broad understanding of the global economic landscape.

The university also facilitates practical international exposure through exchange opportunities. Students are encouraged to undertake approved courses at partner institutions abroad, enhancing their global perspective and understanding of diverse cultural business practices.

Tuition Fee Breakdown

• International fee: CAD 963 per credit
• National fee: CAD 204 per credit

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum requires the completion of 120 credit hours, covering foundational business principles and advanced specialised topics. Modules may include:

100 Level

• Canadian Business
• Microeconomics
• Macroeconomics
• Aboriginal Peoples of Canada
• Finite Mathematics for Business and Economics
• Linear Algebra
• Calculus for Non-majors
• Calculus I

200 Level

• Business Communication
• Entrepreneurship
• Financial Accounting
• Managerial Accounting
• Financial Management I
• Organizational Behaviour
• Marketing
• Management Science
• Applied Business Computing
• Statistics for Business and the Social Sciences
• Basic Statistics

300 and 400 Level

• Business Law
• Financial Management II
• Human Resource Management
• Business and Professional Ethics
• Behavioural Marketing
• Production and Operations Management
• Management Information Systems
• Strategic Management
• Marketing Strategy
• Marketing Research
• Managerial Economics
• Marketing Communication
• Sales Management
• Services Marketing
• Internet Marketing
• Marketing Channels and Retail Management
• International Marketing

Careers with Marketing

Graduates of this programme are well-prepared for a variety of professional roles across the private and public sectors. Common career paths include positions as account representatives, brand managers, advertising executives, and market researchers within diverse organisations.

The skills acquired are also highly applicable to non-profit organisations and government agencies. Furthermore, the focus on entrepreneurial principles provides a strong foundation for those looking to launch new business ventures or manage small-scale enterprises effectively.