Overview
The Marketing programme at the University of South Dakota provides students with the essential knowledge and practical experience required to excel as creative leaders in the global marketplace. This degree focuses on developing research expertise and organisational skills through a curriculum grounded in real-world application. Students learn to solve complex customer problems by thinking critically and collaborating effectively within diverse business environments.
Why Marketing at University of South Dakota?
Students at the Beacom School of Business benefit from an environment where faculty members know them by name and are deeply invested in their professional success. The university is known for excellence in competitive arenas, with students consistently winning regional and national sales and marketing competitions. Beyond the classroom, the Coyote Business Consulting Group allows student teams to provide professional consulting services to regional businesses for academic credit.
The programme offers extensive networking opportunities, including tours of top marketing firms and access to a global network of alumni. Facilities such as the Beacom Career Success Center provide dedicated support for securing high-level internships at prestigious organisations like Deloitte and KPMG. Additionally, students can participate in faculty-led study abroad trips to international destinations including Germany, Japan, and Australia.
Tuition Fee Breakdown
- International fee: USD 13299 per year
- National fee: USD 13299 per year
- Local fee: USD 9687 per year
Visit the Fees and Funding section for a breakdown in your local currency.
Syllabus
The curriculum is designed to provide a firm foundation in business essentials while allowing for specialised study in consumer engagement and advertising. Modules may include:
- Marketing
- Consumer Behavior
- Market Strategy
- Market Research
- Advertising and Promotions
- Sales
- Business Law
- Strategic Management
- Entrepreneurship
Careers with Marketing
Graduates are prepared for dynamic roles across various sectors of the economy, equipped with skills in market research, consumer engagement, and strategic planning. The programme's strong emphasis on experiential learning ensures that students are ready for professional roles in advertising agencies, corporate marketing departments, and consultancy firms. Common career paths for graduates include market research analysts, brand managers, sales executives, and advertising coordinators.
Programme Structure
Courses include:
- Survey of Business
- Accounting
- Business Statistics
- Business Finance
- Marketing
- Consumer Behavior
Key information
Duration
- Full-time
- 48 months
Start dates & application deadlines
- Starting
- Apply before , International
-
- Starting
- Apply before , International
-
Language
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Credits
Delivered
Campus Location
- Vermillion, United States
Disciplines
Marketing View 1060 other Bachelors in Marketing in United StatesWhat students do after studying
Academic requirements
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- Official high school (secondary school) transcript with grade point average equivalent to 2.6 on a 4.0 scale.
- Demonstrate English language proficiency by meeting one of the following.
- Application Fee
- Passport
- Official Statement of Finances
Tuition Fees
-
International Applies to you
Applies to youNon-residents13299 USD / year≈ 13299 USD / year - Out-of-State13299 USD / year≈ 13299 USD / year
-
Domestic
Applies to youIn-State9687 USD / year≈ 9687 USD / year
Living costs
Vermillion
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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Scholarships Information
Below you will find Bachelor's scholarship opportunities for Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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