Overview

The Marketing - General Marketing programme at Appalachian State University offers students a rigorous academic environment focused on the complexities of modern commerce. This degree equips learners with the analytical tools and creative strategies necessary to navigate and influence contemporary international markets.

Students benefit from a curriculum that balances theoretical frameworks with practical applications, ensuring graduates are ready for the professional world. The faculty brings extensive industry experience into the classroom, fostering a learning atmosphere that encourages critical thinking and innovative problem-solving.

Choosing to study this subject at this institution allows individuals to engage with a vibrant academic community dedicated to excellence in business education.

Tuition Fee Breakdown

International fee: USD 26512 per year
National fee: USD 26512 per year
Local fee: USD 8222 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

Consumer Behaviour
Marketing Research
International Marketing
Professional Selling
Marketing Strategy
Digital Marketing
Supply Chain Management
Retail Management
Promotion Management
Business Analytics
Strategic Management
Corporate Finance
Business Law
Microeconomics
Macroeconomics

Careers with Marketing - General Marketing

Graduates of this programme are well-positioned to pursue a wide variety of professional pathways in the commercial and non-profit sectors. The versatile nature of the degree allows individuals to transition into roles that require a deep understanding of market dynamics and effective communication strategies.

Common career destinations for alumni include positions in brand management, market research analysis, and digital strategy. Many graduates also find success in professional sales, advertising account management, and public relations, where their ability to analyse consumer trends and develop targeted campaigns is essential.

The skills acquired during the course are applicable across numerous industries, including retail, manufacturing, technology, and financial services. Employers value the strategic mindset and technical proficiency that Appalachian State University graduates bring to their organisations, leading to strong employment outcomes in competitive global markets.

Furthermore, the programme provides a solid foundation for those wishing to pursue further academic study or specialised professional certifications. Whether entering the workforce immediately or continuing their education, students leave with the confidence and expertise required to excel in the fast-paced world of modern business.

Programme Structure

Courses include:

Marketing Research

Strategic Marketing Management

Professional Selling

Sales Management

Consumer Behavior

Business-to-Business Buyer Behavior

Sales Internship

Advanced Sales Techniques

Integrated Marketing Communications

Managing Distribution Channels

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-09-18 00:00:00
- Apply before 2026-11-01 00:00:00 , International
- Apply before 2027-02-01 00:00:00 , National

Language

English

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

120 SCH

Delivered

On Campus

Campus Location

Boone, United States

Disciplines

Business Administration Marketing Management Studies View 2292 other Bachelors in Business Administration in United States

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A complete online application

A non-refundable application fee of $65 (USD)

Official high school/secondary school transcript

Official test scores (TOEFL, IELTS, Duolingo, SAT or ACT)

Official college transcripts

Interest Statement (Recommended)

List of Activities (Recommended)

Curriculum vitae or list of activities (Recommended)

Personal statements (Recommended)

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

26512 USD / year

≈ 26512 USD / year
Out-of-State

26512 USD / year

≈ 26512 USD / year
Domestic

Applies to you

In-State

8222 USD / year

≈ 8222 USD / year

Living costs

Boone

United States

900 - 1400 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Need help with your student visa?

Get Visa Support

Get personalized guidance from a certified VFS Global advisor and save 20% through Studyportals.

Avoid common visa mistakes and delays
Know exactly what documents you need
Get a clear checklist tailored to your situation

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing - General Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Boone

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

Our partners