Overview

Key Features

From market research and product design to advertising and sales, marketing is the process of planning and executing the distribution of ideas, goods, and services. In marketing, you will learn to identify, understand and satisfy the needs of consumers and organizations. The curriculum of the Marketing course from University of Dayton teaches you to see the "big picture" of the overall marketing process while you learn about specialized marketing activities such as advertising, product development, and sales.

In addition to core marketing classes, electives allow you to specialize in advertising, entrepreneurial marketing, international marketing, Internet marketing, promotion management or retail marketing. And, if you are interested in sales, you can earn an emphasis in sales management or product innovation — offering a highly desirable set of skills.

Programme Structure

Courses include:

Business Education Planning

Statistics for Business

Report & Proposal Writing

Technical Communication

Business and Professional Writing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-13 00:00:00
- Apply before 2026-11-01 00:00:00 , International
Starting 2027-08-19 00:00:00
- Apply before 2027-05-01 00:00:00 , International
- Apply before 2027-02-01 00:00:00 , National

Language

English

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Dayton, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Application, including the essay. Student may apply through the University of Dayton Application, the Common Application or the Coalition Application. Regardless of which application you submit, there is no application fee.
Letter of recommendation (optional).
Official secondary transcripts (in language of original issue).
Proof of English Proficiency
Financial documentation. F-1 and J-1 students must provide a letter of financial support and a bank statement showing sufficient funds to cover the first year of study.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

51910 USD / year

≈ 51910 USD / year
Out-of-State

51910 USD / year

≈ 51910 USD / year
Domestic

Applies to you

In-State

51910 USD / year

≈ 51910 USD / year

Living costs

Dayton

United States

880 - 1352 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key Features

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Dayton

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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