Overview

The Marketing programme at the University of Dayton provides a comprehensive foundation in identifying and satisfying consumer needs within a global business environment. Students engage in a rigorous curriculum that balances theoretical knowledge with practical applications in advertising, social media, and market research. This degree prepares graduates to navigate the complexities of the modern marketplace with confidence and strategic insight.

Why Marketing at University of Dayton?

The School of Business Administration holds prestigious AACSB dual-accreditation, a distinction shared by fewer than 2% of business schools globally. Students benefit from a Top 30 national ranking for academic experience, ensuring high-quality instruction where 100% of business classes are taught by faculty rather than assistants. The programme emphasises professional growth through the Career Flight Plan and the Fiore Talarico Center for Professional Selling.

Experiential learning is central to the student experience, with 100% of marketing students completing a hands-on senior capstone project for real-world clients such as the Cleveland Browns. The BWISE requirement further encourages students to gain wisdom through international service and experiential education. Additionally, the university offers a Bachelor’s Plus Master’s programme, allowing students to accelerate their path to a postgraduate degree.

Tuition Fee Breakdown

International fee: USD 51910 per year
National fee: USD 51910 per year
Local fee: USD 51910 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is designed to build foundational business knowledge before progressing to specialised marketing analytics and strategy. Modules may include:

Entrepreneurial, Innovative and Creative Mindsets
Legal and Ethical Environment of Business
Microeconomics
Macroeconomics
Marketing
Organizational Behavior
Information Systems in Organizations
Buyer Behavior and Marketing Research
Strategic Management

Careers with Marketing

Graduates from the School of Business Administration boast a 99% success rate after graduation, entering the workforce with an average starting salary of $56,329. The programme prepares students for diverse roles in advertising, digital marketing, and professional sales. By engaging with industry coaches and participating in national competitions, students develop the transferable skills necessary to hit the ground running in corporate, non-profit, or entrepreneurial sectors.

Programme Structure

Courses include:

Business Education Planning

Statistics for Business

Report & Proposal Writing

Technical Communication

Business and Professional Writing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-13 00:00:00
- Apply before 2026-11-01 00:00:00 , International
Starting 2027-08-19 00:00:00
- Apply before 2027-05-01 00:00:00 , International
- Apply before 2027-02-01 00:00:00 , National

Language

English

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Credits

120 SCH

Delivered

On Campus

Campus Location

Dayton, United States

Disciplines

Marketing View 1060 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Application, including the essay. Student may apply through the University of Dayton Application, the Common Application or the Coalition Application. Regardless of which application you submit, there is no application fee.
Letter of recommendation (optional).
Official secondary transcripts (in language of original issue).
Proof of English Proficiency
Financial documentation. F-1 and J-1 students must provide a letter of financial support and a bank statement showing sufficient funds to cover the first year of study.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

51910 USD / year

≈ 51910 USD / year
Out-of-State

51910 USD / year

≈ 51910 USD / year
Domestic

Applies to you

In-State

51910 USD / year

≈ 51910 USD / year

Living costs

Dayton

United States

880 - 1352 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Dayton

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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