Overview

In the Business Administration - Marketing program at California State University Northridge students acquire quantitative and qualitative research and analytical skills to help firms better understand consumers, competitors and markets, and thus create effective strategies to identify, serve and maintain excellent relationships with their customers. Students also gain an understanding of how to manage brand success with the coherent integration of products and services; their sale and distribution through multiple channels; marketing communications programs including advertising and promotions using traditional and digital media; and effective pricing policies. There is sufficient flexibility in the BSBA Marketing Option for students to take courses in areas of interest in addition to marketing.

Student Learning Outcomes

Communication: The student will write professional business reports, deliver strong oral presentations and create effective visual materials.

Critical Thinking/Problem Solving: The student will identify and analyze problems and devise appropriate solutions using qualitative and quantitative techniques.

Ethics: The student will identify ethical dilemmas, analyze them from multiple perspectives, develop solutions and support their decisions.

Global Context and Diversity: The student will recognize and evaluate the role of diversity, inclusion and multiculturalism in the global business environment.

Cross-Disciplinary Knowledge: The student will demonstrate proficiency in the functional areas of business, as well as the ability to synthesize and apply this knowledge across disciplines.

Programme Structure

Courses include:

Marketing Research

Consumer Behavior

Marketing Management Seminar

Marketing Law

Consumer Information in the Digital Age

Marketing Metrics and Insights

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-25 00:00:00
- Apply before 2026-05-31 00:00:00 , International
Starting 2027-01-24 00:00:00
- Apply before 2026-10-31 00:00:00 , International
Starting 2027-08-25 00:00:00
- Apply before 2027-01-31 00:00:00 , National

More details

Spring semester admission begins Aug. 1 only for athletes, veterans and internationals

Language

English

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Los Angeles, United States

Disciplines

Business Administration Marketing View 2295 other Bachelors in Business Administration in United States

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Academic requirements

GPA

English requirements

Duolingo English Test

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

You have earned a minimum GPA of 3.0 on a 4.0 grading scale, or an average of "B" grades on an "A - F" letter grading scale. (CSUN will convert your international GPA when you apply for admission.)

You have met our English language requirement

Complete online application at Cal State Apply

A $70.00 (US currency) non-refundable application fee

Affidavit of Financial Support and bank statement

All OFFICIAL secondary-school records, including certificates, examination grades, degrees or diplomas in original language of issue. Your records must include official verification of high school completion. Applicants who have studied in the U.S. are also required to have the U.S. institution(s) send official transcript(s) directly to CSUN.

Official English translations of all academic records, including certificates, degrees or diplomas

A copy of your passport photo page

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

7850 USD / year

≈ 7850 USD / year
Out-of-State

7850 USD / year

≈ 7850 USD / year
Domestic

Applies to you

In-State

7850 USD / year

≈ 7850 USD / year

Living costs

Los Angeles

United States

1520 - 2570 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Administration - Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Student Learning Outcomes

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Los Angeles

Funding

Scholarships Information

Available Scholarships

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