Overview

The Marketing programme at the University of Wisconsin Milwaukee provides students with a deep understanding of how to satisfy customer needs through strategic product development and research. This degree focuses on the dynamic nature of the field, ensuring learners can adapt to changing consumer attitudes and economic shifts.

By studying at the Lubar College of Business, students gain fundamental knowledge essential for professional success in various sectors. The curriculum covers how marketing supports organisational objectives and examines the motivations behind consumer decision-making to help businesses grow and build new markets.

Why Marketing at the University of Wisconsin Milwaukee?

The Lubar College of Business is known for its strong faculty expertise across diverse specialities such as internet marketing, branding, and customer relationship management. Educators bring a wealth of experience from backgrounds in psychology, statistics, and international business to the classroom environment.

Students benefit from a learning environment that emphasises both analytical skills and creative promotion. The institution provides a robust foundation in business core subjects, ensuring that graduates are well-rounded professionals capable of making data-driven decisions in a competitive global marketplace.

Tuition Fee Breakdown

International fee: USD 24368 per year
National fee: USD 24368 per year
Local fee: USD 11768 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum includes business foundation and core courses alongside specialised marketing subjects. Modules may include:

Consumer Behavior
Marketing Research
Marketing Management
Entrepreneurship
Retail Management
Management of Promotion
International Marketing
Business to Business Sales and Marketing
Marketing Seminar
Internet Marketing
Marketing Professional Internship

Careers with Marketing

Graduates from this programme are well-equipped for a variety of professional roles across multiple industries. Many alumni secure positions in advertising, brand management, product development, and retail. The skills gained are also highly applicable to sports, entertainment, and entrepreneurial ventures.

Recent graduates have secured employment at prestigious organisations such as Google, Harley-Davidson, and Kohl’s Corporation. Common job titles for those entering the workforce include Marketing Coordinator, Digital Media Manager, Account Executive, Pricing Analyst, and Marketing Specialist.

The diverse range of hiring companies also includes firms like Accenture, Rockwell Automation, and Trek Bicycle. This broad appeal across sectors demonstrates the versatility of the degree and the strong reputation of the university's business graduates in the professional world.

Programme Structure

Courses include:

Consumer Behavior

Marketing Research

Marketing Management

Entrepreneurship

Retail Management

Management of Promotion

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-09-02 00:00:00
- Apply before 2026-08-01 00:00:00 , National
Starting 2027-01-25 00:00:00
- Apply before 2026-12-01 00:00:00
Starting 2027-09-02 00:00:00
- Apply before 2027-06-01 00:00:00 , International

Language

English

Duolingo English Test

120

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TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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4.9/5 student rating

Credits

120 SCH

Delivered

On Campus

Campus Location

Milwaukee, United States

Disciplines

Marketing View 1054 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Online Application
There is no fee to apply for an undergraduate (bachelor’s level) program.
Evidence of English Proficiency
Transcripts and Degree Certificates
SAT or ACT scores are not included in our bachelor’s application requirements, but you can submit them if you have them.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

24368 USD / year

≈ 24368 USD / year
Out-of-State

24368 USD / year

≈ 24368 USD / year
Domestic

Applies to you

In-State

11768 USD / year

≈ 11768 USD / year

Living costs

Milwaukee

United States

1066 - 1767 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Milwaukee

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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