Overview

Marketing is the area of business that revolves around satisfying customer needs – through research, development of products and services, planning, pricing, advertising, promotion, and distribution.

Marketers don’t sit still. The field is dynamic, which means that marketers have to constantly be on top of changes in customer attitudes and buying behaviors. They need to understand how the economy, culture, and demographics will affect their business. They must also have a deep understanding of their industry and the competition. And they need to pull all of that together to help satisfy the customer, build new markets, and grow their companies.

Career

As a Marketing graduate at the University of Wisconsin Milwaukee , you’ll have a wide range of career opportunities available to you when you enter the workforce. Many students who major in marketing go on to careers in sales, consumer products, advertising, product management, brand management, retail, sports and entertainment, entrepreneurial ventures, or other industries.

Job titles of recent Lubar BBA-Marketing graduates:

Impact Manager

Marketing Coordinator

Marketing Specialist

Merchandising Assistant

Global Data Coordinator

Digital Media Manager

Sales Excellence Associate

Marketing and Sales Associate

Product Specialist

Account Executive/Fan Relations

Commercial Sales Specialist

Pricing Analyst

Companies that have hired recent Lubar BBA-Marketing graduates:

Abercrombie & Fitch

Accenture

Acuity Insurance

Bon-Ton

Cooper Power Systems

Direct Supply

Google

Harley-Davidson

Infinite Interactive Communications

Kohl’s Corporation

Mark Trvel Corporation

Medovations

Milwaukee Wave

Minnesota Wild Hockey Club

Rockwell Automation

Trek Bicycle

Zywave

Get more details

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Programme Structure

Courses include:

Consumer Behavior

Marketing Research

Marketing Management

Entrepreneurship

Retail Management

Management of Promotion

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-24 00:00:00
- Apply before 2026-11-30 00:00:00
Starting 2027-09-27 00:00:00
- Apply before 2027-05-31 00:00:00

Language

English

Duolingo English Test

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TOEFL^® IBT

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PTE Academic

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Milwaukee, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

Explore more key information

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

The bachelor’s application requirements include uploaded copies of transcripts and degree certificates. Applicants should upload copies into their application online.

Admitted students will be required to provide the original documents to upon arrival to campus. There is no need to mail anything directly to UWM during the application process.

Provide transcripts for all study, including secondary/high school and all university/college study. If the transcript is not issued in English, include an English translation.

Make sure you meet all requirements

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

22247 USD / year

≈ 22247 USD / year

Living costs

Milwaukee

United States

1066 - 1767 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

UWM offers a scholarship for international students up to $6,000 per year. Additionally, students get paid to participate in research on campus, find on-campus employment, and apply for additional scholarships.

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Living costs

Milwaukee

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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