Overview

Key features

Through strategic thinking, business acumen, and carefully-designed communications, marketing specialists ultimately help organizations identify and satisfy customer needs. As a Marketing major at the University of Utah, you will study diverse topics such as market research, consumer behavior, advertising, sales and business development, and international marketing, with one goal in mind: learning how to build brands that people want. Students also have the option of choosing the Professional Selling & Business Development emphasis (BA/BS) for the program.

The Student Experience

To gain professional experience while still in school, considering completing an internship, undergraduate research project, or study abroad program. The David Eccles School of Business has a number of involvement opportunities for students: join the American Marketing Association (AMA), the Eccles Marketing Society, or AdThing Utah to network and meet like-minded peers.

Career Opportunities

After graduation, students are prepared to pursue careers in a number of marketing fields and areas, such as: advertising, promotions, market research, public relations, manufacturing, and sales management. U alumni have found works in these and other areas, such as technology analysis, software engineering, real estate, and digital marketing. Marketing skills are an excellent asset to a number of other careers and endeavors, such as entrepreneurship, freelancing, and consulting. Students who wish to attend graduate school may consider programs and jobs in business administration, accounting, information systems, law, or communication.

Programme Structure

Courses include:

Digital Marketing and Analytics

Digital Customer Relationship Management and Database Marketing

Pricing and Revenue Management

Advertising Management

Advertising Creative
Entrepreneurial Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-18 00:00:00
- Apply before 2026-08-01 00:00:00 , International
Starting 2027-01-05 00:00:00
- Apply before 2027-01-01 00:00:00 , International
- Apply before 2026-11-01 00:00:00 , National
Starting 2027-05-11 00:00:00
- Apply before 2027-05-01 00:00:00 , International
- Apply before 2027-04-01 00:00:00 , National
Starting 2027-08-18 00:00:00
- Apply before 2027-04-01 00:00:00 , National

Language

English

Duolingo English Test

110

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TOEFL^® IBT

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IELTS

6.5

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Credits

122 SCH

Delivered

On Campus

Campus Location

Salt Lake City, United States

Disciplines

Marketing View 1057 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Complete The Online Application

Pay the Application Fee

Send Your Transcripts

Send Your Test Scores

Track Your Application Status

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

32520 USD / year

≈ 32520 USD / year
Out-of-State

31748 USD / year

≈ 31748 USD / year
Domestic

Applies to you

In-State

10004 USD / year

≈ 10004 USD / year

Living costs

Salt Lake City

United States

1000 - 1730 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key features

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Salt Lake City

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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