Overview

The Marketing programme at the University of Rhode Island provides students with a sophisticated understanding of consumer behaviour, market alignment, and strategic communication. This degree integrates creativity with data-driven insights to ensure graduates can effectively navigate the complexities of the modern business landscape.

The course emphasises the importance of meeting customer needs through rigorous research and strategic planning.

Why Marketing at the University of Rhode Island?

The College of Business holds a prestigious partnership with the Digital Marketing Institute, which is considered the global standard in certification. This unique collaboration allows students to graduate with dual, industry-recognised certifications from both the Digital Marketing Institute and the American Marketing Association at no additional cost.

The faculty bring extensive expertise in machine learning, public policy, and branding to the classroom. Students benefit from a learning environment that encourages the generation of creative content, such as slogans and logos, while also offering specialised paths for those interested in extracting deep insights from complex customer data sets.

Tuition Fee Breakdown

International fee: USD 38398 per year
National fee: USD 38398 per year
Local fee: USD 17476 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

Marketing
Consumer Behaviour
Marketing Research
Digital Media
Marketing Strategy
Global Marketing
Analytics
Social Media
Brand Management
Communications

Careers with Marketing

Graduates are prepared for a diverse range of roles that require a blend of creative and quantitative skills. Many pursue careers as social media managers, brand strategists, or marketing analysts. The dual certification provided through the programme enhances employability with leading global employers and professional organisations.

The skills acquired during the degree are applicable across numerous industries, including retail, technology, and public policy. Alumni often find success in roles focused on product development, customer relationship management, and digital advertising. The programme's focus on health, finance, and well-being also opens doors to specialised consultancy and non-profit sectors.

Programme Structure

Courses included:

Consumer Behavior

Marketing Research

Strategic Marketing Management

Marketing Communications

Global Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-22 00:00:00
- Apply before 2026-12-01 00:00:00 , International
- Apply before 2026-12-15 00:00:00 , National
Starting 2027-09-04 00:00:00
- Apply before 2027-06-01 00:00:00 , International
- Apply before 2027-02-01 00:00:00 , National

Language

English

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

120 SCH

Delivered

On Campus

Campus Location

Kingston, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

Join for free or log in to access our complete career info list.

Academic requirements

GPA

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A completed Common Application

Application fee of $65

Official high school transcript (preferably submitted through the Common Application)

List of senior courses (admission is contingent upon successful completion of all senior course work and graduation from high school)

Official SAT or ACT scores (MUST be sent electronically by the testing services: the URI ID code is 3919 for SAT and 3818 for ACT)

Essay

At least one letter of recommendation (please limit to two). If your school counselor writes your letter of recommendation (which is our preference), there is no need to submit a teacher evaluation/recommendation. Pharmacy applicants are required to provide two letters of recommendation

Admitted students are required to submit a final high school transcript showing proof of graduation by July 15.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

38398 USD / year

≈ 38398 USD / year
Out-of-State

38398 USD / year

≈ 38398 USD / year
Domestic

Applies to you

In-State

17476 USD / year

≈ 17476 USD / year

Additional Details

New England Regional: $27,916

Living costs

Kingston

United States

1000 - 1500 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Need help with your student visa?

Get Visa Support

Get personalized guidance from a certified VFS Global advisor and save 20% through Studyportals.

Avoid common visa mistakes and delays
Know exactly what documents you need
Get a clear checklist tailored to your situation

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Kingston

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

Our partners