Textiles, Merchandising and Fashion Design - Communications University of Nebraska-Lincoln

Overview

The Textiles, Merchandising and Fashion Design - Communications programme at the University of Nebraska-Lincoln offers a comprehensive interdisciplinary curriculum. Students integrate technical knowledge of the textile and apparel industry with advanced strategic communication skills from the College of Journalism and Mass Communications.

This specialised track allows students to explore the entire lifecycle of soft goods while mastering the art of promotion and media relations. By bridging the gap between creative design and professional advertising, the programme ensures that graduates are equipped to handle the complex demands of the global fashion marketplace.

Why Textiles, Merchandising and Fashion Design - Communications at University of Nebraska-Lincoln?

The programme stands out due to its collaborative nature, drawing on the strengths of both the Department of Textiles, Merchandising and Fashion Design and the College of Journalism and Mass Communications. This partnership provides students with access to diverse facilities and a broad network of academic expertise.

Students benefit from a curriculum that emphasises global perspectives and aesthetic dimensions of the industry. The university encourages practical engagement through professional study tours to major fashion hubs such as New York, Paris, London, and Milan, alongside domestic opportunities in centres like Chicago and Dallas.

Distinctive teaching features include a focus on integrated product development and trend analysis. The programme also offers robust support through the Student Services Center and dedicated academic advisors to help students navigate their four-year plans and professional development goals.

Tuition Fee Breakdown

• International fee: USD 30330 per year
• National fee: USD 30330 per year
• Local fee: USD 11100 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

• Design Theory and Criticism
• Clothing and Society: You Are What You Wear
• Computer Basics for TMFD
• Apparel Analysis & Construction
• Technical Design & Color
• Visualization Studio
• Textiles
• Product Development for the Apparel Industry
• Merchandising: Textile and Apparel Industry
• Advanced Textiles
• Textile Testing and Evaluation
• History of Dress
• Product Development: Trend Analysis & Product Conceptualization
• International Textile and Apparel Sourcing
• Advertising and Public Relations
• Strategic Writing for Advertising and Public Relations
• Strategy Development for Advertising and Public Relations
• Mass Media
• Design Thinking
• Mass Media Law
• Media, Ethics and Society
• Editing and Reporting
• Product Development: Fashion Analysis and Presentation
• Textiles and Apparel Merchandising and Promotion
• Body, Dress and Identity
• Gender and Material Culture

Careers with Textiles, Merchandising and Fashion Design - Communications

Graduates are prepared for a wide range of roles within the fashion, textiles, and luxury goods sectors. The combination of technical textile knowledge and communication skills is highly valued by employers in brand management and social media strategy.

Recent alumni have secured positions such as Brand Agent Coordinators and Social Media Specialists. Others have pursued editorial roles within news organisations or moved into specialized areas of fashion promotion and retail strategy.

The programme's focus on professional study tours and internships provides students with the industry connections necessary to enter the global soft goods market. Graduates often find success in diverse industries ranging from apparel manufacturing to mass media and public relations firms.