Marketing University of Nebraska-Lincoln

Overview

The Marketing programme at the University of Nebraska-Lincoln provides a comprehensive foundation in the management of goods and services from producers to consumers. Students develop essential skills in quantitative analysis, social media strategies, and international market dynamics to excel in a consumer-oriented economy.

This degree focuses on the evolution of marketing institutions and the socioeconomic factors that influence them. Learners explore customer attributes and behavioural characteristics to design effective marketing strategies. The curriculum emphasises professional communication, critical thinking, and analytical problem-solving within a modern business environment.

Why Marketing at the University of Nebraska-Lincoln?

The University of Nebraska-Lincoln provides students with access to specialised centres, such as the Center for Sales Excellence, which offers advanced training in professional selling. The institution is known for its rigorous academic standards and its commitment to developing strategic decision-makers through the Nebraska Business Honors Academy.

Students benefit from a curriculum that integrates experiential learning, ensuring they apply theoretical knowledge to real-world scenarios. The programme also offers unique opportunities through the Jeffrey S. Raikes School of Computer Science and Management, blending business expertise with computing fundamentals for those interested in the technology sector.

Tuition Fee Breakdown

• International fee: USD 30330 per year
• National fee: USD 30330 per year
• Local fee: USD 11100 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

• Agribusiness Entrepreneurship in Food Products Marketing
• Sales Communication
• Commodity Marketing
• Marketing of Agricultural Commodities
• Market Research
• Marketing Channels Management
• Marketing Communication Strategy
• Marketing Analytics
• Marketing Metrics
• Advanced Professional Selling
• Retailing Management
• Services Marketing
• Sports & Event Marketing
• Digital Marketing and Electronic Commerce
• Marketing Management
• Consumer Behavior: Marketing Aspects
• Supply Chain Logistics Management
• Quantitative Analysis in Marketing
• Marketing Communication Campaigns
• International Marketing
• Customer Relationship Management and Sales Technologies
• Sales Force Management
• Key Account Selling

Careers with Marketing

Graduates from the University of Nebraska-Lincoln have secured diverse roles across various industries, including retail, sports, and technology. Common career paths include positions such as marketing specialists, account executives, merchant analysts, and sales representatives. These roles span local and international markets.

Prominent organisations that have employed alumni include Microsoft, Berkshire Hathaway, Best Buy, and the Phoenix Suns. The programme also prepares students for advanced academic pursuits, with many graduates entering Master of Business Administration (MBA) programmes or law schools at prestigious institutions across the United Kingdom and the United States.