Overview

All aspects of communicating wit han organizations' target market fall under the umbrella of IMC. This includes digital media, social media, print media, broadcast, events, trade shows, email, direct email, product placement and much more.

The opportunities in Integrated Marketing Communication are tremendous. The Bureau of Labor Statistics (BLS) predicts 8% job growth for marketing managers from 2018 to 2028. The median salary for marketing managers was $132,620 in 2018, according to the BLS.

Why study Marketing - Integrated Marketing Communication?

There are hundreds of career options for students majoring in Marketing and completing the IMC Sequence. Careers in IMC span the gamut from agency work to corporate marketing, digital marketing, event marketing, sponsorships, sport marketing, non-for-profit marketing and much more. If you always thought that you wanted to "work in advertising," then IMC is for you.

If you want to promote a product, service, or organization, then Integrated Marketing Communication program at Illinois State University is for you. Do you like analysis and research? IMC depends on it. Do you like organizing and taking care of details? All is crucial to IMC implementation. We encourage you to visit with one of the IMC Faculty to discuss your interests, questions, ideas, and dreams.

Programme Structure

Courses include:

Marketing Fundamentals And Career Choices
Marketing Management
Business Finance
Marketing Research
Organizational Strategy
Information Systems In Organizations

Strategic Marketing Management

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-17 00:00:00
- Apply before 2026-07-01 00:00:00 , International
Starting 2027-01-11 00:00:00
- Apply before 2026-12-01 00:00:00 , International
- Apply before 2026-11-01 00:00:00 , National

More details

National: Rolling admission for fall semester.

Language

English

Duolingo English Test

105

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TOEFL^® IBT

Schedule TOEFL®

PTE Academic

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IELTS

6.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

Normal, United States

Disciplines

Marketing Digital Media Digital Marketing View 145 other Bachelors in Digital Marketing in United States

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Academic requirements

GPA

Required

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Unofficial academic records, from all schools attended (in original language and an official word for word English translation)
English proficiency score
Passport
Grade point average

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

24132 USD / year

≈ 24132 USD / year
Out-of-State

24132 USD / year

≈ 24132 USD / year
Domestic

Applies to you

In-State

12066 USD / year

≈ 12066 USD / year

Living costs

Normal

United States

1100 - 1500 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Integrated Marketing Communication.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Why study Marketing - Integrated Marketing Communication?

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Normal

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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