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Public Relations (Hons), B.A.

  • Application Deadline
  • 36 months
    Duration
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The BA Public Relations (Hons) programme at the University of the Arts London (UAL) you will learn how to navigate through dynamically changing social landscape and form relationships that benefit individuals, local communities, organisations and society.

About

Prepare for a successful career in the growing and dynamic Public Relations (PR) industry. Discover how brands communicate ideas, products and services to diverse audiences, and how reputations are formed and maintained in a digital environment.

BA (Hons) Public Relations focuses on how organisations, brands, governments and individuals form relationships with the public. The course provides you with a comprehensive understanding of how public relations fits within the wider communications and society.

You’ll learn about the essential management of reputation which is at the heart of all successful organisations and how to develop an awareness of the media and communication channels available to you in delivering public relations campaigns. Furthermore, you will be taught how to make the most of your creative ideas in support of organisational goals.

Students on the course will understand how communication tools can be used to influence attitudes or individuals and shape societies, as well as learn about ethical obligations that come with this knowledge.

What can you expect?

  • You will gain the skills required for communicating and promoting concepts, products and services to a wide range of audiences. Alongside this, you'll develop the knowledge of social and political affairs required to assist your creative response to the news agenda and more.
  • Practice in these areas is solidly underpinned by teaching across social, media and cultural theory so that you’ll be able to engage and contribute to the current debates and issues affecting the industry, as well as its many overlapping disciplines: sponsorship, marketing and advertising in the new digital environment.
  • Public relations is taught at London College of Communication both as a key function within strategic business management processes and as a driving force in society. The  BA Public Relations  (Hons) course is taught within the Media School and draws on the College’s unique heritage to offer a broad perspective that is inclusive of business and culture.

Careers 

Graduates from BA Public Relations (Hons) programme at University of the Arts London (UAL) have a number of options open to them on completion of the course. A small percentage may opt to progress onto one of our MA courses and others will secure successful associate and account management roles in public relations and marketing industries in the UK and worldwide.

Some, for example, move into agencies on account handling, client-side roles, or even into completely new industries as a result of their skills in development and career mapping over the duration of the course. Other graduate destinations include further study for teaching certificates, starting their own businesses, consultancy and work within the local government.

Accreditation

Course accredited by the Chartered Institute of Public Relations and The Public Relations and Communications Association

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 36 months
  • Credits
    360 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Introduction to Public Relations 
  • Creative Public Relations Practice 
  • Digital Media 
  • Media and Communication 
  • Integrated Marketing Communication and Branding 
  • The Business Environment
  • Digital Public Relations and Communication 
  • Media Relations 
  • Planning Public Relations Campaigns 
  • Public Relations Professionalism: Work-based Learning

English Language Requirements

You need the following IELTS score:

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

General Requirements

80 UCAS tariff points which can be made up of one or a combination of the following:

  • A Levels at grade C or above (preferred subjects include: English; History; Media; Business; Art and Design, or other subjects within Social Sciences)
  • Pass at Foundation Diploma in Art & Design (Level 3 or 4)
  • Merit, Merit, Pass at BTEC Extended Diploma (preferred subjects: Business/ Business Studies, IT & Computing, Media)
  • Merit at UAL Extended Diploma
  • Access to Higher Education Diploma (preferred subject: Digital and Creative Media, Marketing, Humanities and Social Sciences)
  • OR equivalent EU/International qualifications, such as International Baccalaureate Diploma.

Tuition Fee

  • International

    19930 GBP/year
    Tuition Fee
    Based on the original amount of 19930 GBP per year and a duration of 36 months.
  • EU/EEA

    9250 GBP/year
    Tuition Fee
    Based on the original amount of 9250 GBP per year and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for London

  • 1137 - 2160 GBP/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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