Public Relations (Hons) University of the Arts London (UAL)

Overview

The BA Public Relations (Hons) BA programme from the University of the Arts London (UAL) focuses on how organisations, brands, governments and individuals form relationships with the public and wider society.

Learn how to create, collaborate and communicate in the highly diverse media environment. Discover how to navigate the dynamically changing social landscape and form relationships that benefit individuals, local communities, organisations and wider society.

Students on the course will understand how communication tools can be used to influence attitudes or individuals and shape societies, as well as learn about the ethical obligations that come with this knowledge.

What can you expect?

You will gain the skills required for communicating and promoting ideas, products and services to a wide range of audiences.

Alongside this, you'll develop the knowledge of social and political affairs required to assist your creative response to the news agenda and more.

Practice in these areas is solidly underpinned by teaching across social, media and cultural theory so that you’ll be able to engage and contribute to the current debates and issues affecting the industry, as well as its many overlapping disciplines: sponsorship, marketing and advertising in the new digital media environment.

Public Relations is taught at London College of Communication both as a key creative function within strategic business management processes and as a driving force in society. The course is taught within the Media School and draws on the College’s unique heritage to offer a broad perspective that is inclusive of business and culture.

Career opportunities:

Graduates from BA (Hons) Public Relations have a number of options open to them on completion of the course. A small percentage may opt to progress onto one of our MA courses and others will secure successful associate and account management roles in public relations and marketing industries in the UK and worldwide.

Some, for example, move into agencies on account handling, client-side roles, or even into completely new industries as a result of their skills in development and career mapping over the duration of the course. Other graduate destinations include further study for teaching certificates, starting their own businesses, consultancy and work within the local government.

Alumni include many successful professionals based in noted public relations and creative agencies, handling accounts for clients within corporate, public and third sector organisations, or indeed managing or directing public relations within an in-house communications department.

Accreditation

• Chartered Institute of Public Relations
• The Public Relations and Communications Association