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Fashion Marketing (Hons), B.A.

  • Application Deadline
  • 36 months
    Duration
London, United Kingdom
The BA Fashion Marketing (Hons) degree at the University of the Arts London (UAL) teaches students marketing theory in the context of the fashion industry. The curriculum is delivered through industry-focused projects. You will learn about market and consumer needs and integrated marketing communications including the social and digital fashion  marketing and business strategy.
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Overview

The BA Fashion Marketing (Hons) degree at the University of the Arts London (UAL) teaches students fundamental marketing theory in the context of the fashion industry. This prepares graduates for postgraduate study or a career in fashion marketing and associated business functions.  

What to expect 

  • The dynamic curriculum is delivered through challenging industry-focused projects, it combines theory and practice and allows you to personalise your learning with a variety of topics and assessment types 

  • You will learn to determine  market and  consumer needs, plan and execute integrated marketing communications  including the latest  in  social and digital fashion marketing  and international business strategy.   

  • BA (Hons) Fashion Marketing will explore specialist aspects of fashion marketing. This includes sustainable fashion marketing, digital fashion marketing, customer relationship management, consumer behaviour, international fashion marketing, creative retailing, marketing strategy, leadership and innovation.   

Work experience and opportunities 

Students will be given the opportunity to undertake an optional industry placement year between the second and final year of the course which will enhance the employability of students by offering valuable experience and contacts within the industry as well as earning an additional Diploma in Professional Studies qualification. 

Careers

All of our undergraduate courses offer career development, so that you become a creative thinker, making effective contributions to your relevant sector of the fashion industry.

LCF offers students the opportunity to develop Personal and Professional Development (PPD) skills while studying through:
  • An on-course work experience or placement year. Please note, this is not available on every course; please see the Course Details section for information about work placement opportunities.
  • Access to to speaker programmes and events featuring alumni and industry.
  • Access to careers activities, such as CV clinics and one-to-one advice sessions.
  • Access to a graduate careers service
  • Access to a live jobsboard for all years.
  • Advice on setting up your own brand or company.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 36 months
  • Credits
    360 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Introduction to the Fashion Business for Fashion Marketing
  • Principles of Fashion Marketing
  • The Global Fashion Branding: Theory
  • Introduction to Cultural and Historical Studies
  • Fashion Cultures and Histories
  • The  Global Fashion Branding: Communications
  • Better Lives

English Language Requirements

You need the following IELTS score:

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test

General Requirements

  • A Level Passes at Grade C or above to total a minimum 112 new UCAS tariff points (preferred subjects include, Business Studies, Economics, Fashion Studies, Information Technology, English, Languages, Media Studies and Psychology);
  • Distinction, Merit, Merit in BTEC Extended Diploma;
  • Merit at UAL Extended Diploma;
  • Access Diploma or 112 new UCAS tariff points from the Access to HE Diploma;
  • 112 new UCAS tariff points from a combination of the above qualifications or an equivalent full Level 3 qualification;
  • or equivalent EU or non-EU qualifications such as International Baccalaureate Diploma;
  • and Six GCSE passes at grade A*-C or grade 9-4, to include a grade C or grade 4 in Maths.

Tuition Fee

  • International

    22920 GBP/year
    Tuition Fee
    Based on the original amount of 22920 GBP per year and a duration of 36 months.
  • EU/EEA

    9250 GBP/year
    Tuition Fee
    Based on the original amount of 9250 GBP per year and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for London

  • 1137 - 2160 GBP/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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