Overview

Digital media has had a profound influence on the marketing landscape. Google Adwords, email marketing, online PR, paid search, SEO and social media are all essential elements for marketing success, and for any business wishing to build mutually rewarding relationships with its customers.

As well as learning about the theories that modern marketing is built on, on the Bachelor of Marketing and Media degree at Macquarie University you’ll develop a thorough understanding of both traditional and emerging media, and have opportunities to hone your practical skills in media-related technologies that can then be applied in a marketing context.

Career Opportunities

Advertising manager

Advertising or marketing communications specialist

Art or creative director

Brand manager

Broadcasting production manager

Business development manager

Copywriter

Corporate communications specialist

Digital marketing specialist

E-business manager

Internal communications consultant

Journalist

Market or social researcher

Marketing consultant

Media buyer or producer

Media manager

Product manager

Public affairs adviser

Search engine optimisation (SEO) manager

Programme Structure

Courses include:

Managing for Impact

Marketing and Value Creation

Consumer Behaviour

Multimodal Storytelling

Media Technologies

Business Statistics and Insights

Integrated Marketing Communications

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2026-07-27 00:00:00
- Apply before 2026-07-06 00:00:00 , International
- Apply before 2026-07-11 00:00:00 , National
Starting 2027-02-22 00:00:00
- Apply before 2027-02-08 00:00:00 , International
- Apply before 2027-01-28 00:00:00 , National

Language

English

Duolingo English Test

125

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TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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Credits

240 alternative credits

Delivered

On Campus

Campus Location

Sydney, Australia

Disciplines

Marketing Media Studies & Mass Media View 60 other Bachelors in Marketing in Australia

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

125

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

CRICOS CODE: 074754A

International selection rank: 85

The selection rank is based on the Australian Tertiary Admission Rank (ATAR). It determines the minimum eligibility requirements for entry to Macquarie.

Macquarie University recognises a range of international academic qualifications for direct entry to our courses, including:

senior secondary qualifications from more than 40 countries

several Australian and overseas foundation programs

diplomas, associate degrees and bachelor degrees assessed as comparable in standard to Australian qualifications.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Macquarie University and/or in Australia, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

46900 AUD / year

≈ 46900 AUD / year
Domestic Applies to you

Applies to you

Citizens or residents

16200 AUD / year

≈ 16200 AUD / year

Additional Details

National:

Domestic commonwealth Supported Place

Living costs

Sydney

Australia

1882 - 3547 AUD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Macquarie has one of the most generous international scholarship programs in Australia.

This includes a wide variety of long and short term opportunities for international students. The range of scholarships available can depend on the country you are from, with other eligibility factors including your field of study and academic or sporting achievements.

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing and Media.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career Opportunities

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Sydney

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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