Management and Marketing University of Toronto

Overview

The Management and Marketing programme at University of Toronto provides students with a sophisticated understanding of how organisations create and exchange value within global markets. This curriculum balances theoretical foundations with practical applications to ensure graduates can navigate complex business environments. Students develop essential skills in communication and strategic planning to build lasting consumer relationships.

Why Management and Marketing at University of Toronto?

The University of Toronto is ranked as the top university in Canada and sits among the top 25 institutions globally. Students benefit from an environment that ranks first in North America for employability, providing a significant competitive advantage in the global job market. The campus features innovative facilities like The BRIDGE, a dedicated space for business teaching and learning.

The institution offers a robust student experience with over a dozen student-led management clubs, allowing for extensive networking and resume building. Additionally, the programme provides a co-op option, enabling students to complete full-time, salaried work terms at prestigious organisations. This integration of academic excellence and professional practice prepares students for leadership roles in diverse industries.

Tuition Fee Breakdown

• International fee: CAD 63570 per year
• National fee: CAD 6100 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is designed to provide a holistic orientation, covering fundamental aspects of marketing strategy and tactical implementation. Modules may include:

• Marketing Management
• Applied Marketing Models
• Advertising: From Theory to Practice
• Judgment and Decision Making
• Consumer Behaviour
• Consumer Psychology
• Capstone Marketing Simulation

Careers with Management and Marketing

Graduates from this specialist stream are highly sought after by leading global firms due to their rigorous training in market analysis and strategic management. Students often secure roles in brand development, digital strategy, and sales leadership across various sectors. The programme's strong industry links facilitate placements in high-profile corporate environments.

Common career paths and graduate roles include:

• Product Manager
• Junior Brand Manager
• Market Research Analyst
• Marketing Coordinator
• Social Media Specialist
• Advertising Executive
• Sales Manager
• Digital Marketing Officer