Overview

The Professional Communication program from the RMIT University combines theoretical and industry knowledge with hands-on professional skills including copywriting, art direction and strategy planning.

Hone your creative thinking to solve communication problems and build an emotional bond between a brand and consumers.

You’ll gain an overview of advertising within broader marketing and communication practice, as well as in-depth study of advertising media, and strategic and creative disciplines.

Our graduates go on to work both locally and globally in a wide variety of exciting roles.

Career outcomes

The Bachelor of Professional Communication opens up a wide array of career opportunities, so you can tailor your subject selection to focus on your preferred path.

Our broad range of industry partners and focus on active, authentic and applied learning produces graduates in high demand by industry.

Graduates specialising in advertising at RMIT have gone on to become successful copywriters, art directors, account directors and strategy planners.

You can work strategically and creatively, locally and globally, and move seamlessly across disciplines and organisations that produce advertising.

Typically, our graduates work in:

agencies specialising in advertising, digital media, branding and emerging technologies

media (TV and radio stations, newspapers and magazines) and suppliers (TV production, radio, print and new media)

business, government and non-profit organisations with in-house advertising facilities

advertising and management consultancies.

Programme Structure

Courses include:

Creativity for Advertising

Message and Media Strategy

Art Direction for Advertising

Storytelling for Advertising

Professional Industry Practice

People and Persuasion

Creative Advertising Futures

Advertising Capstone Project

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2026-07-20 00:00:00

Apply anytime.
Starting 2027-03-01 00:00:00

Apply anytime.

More details

Domestic applications will be accepted until all places are filled. Internationals: it's recommended to apply at least 4–8 weeks before your course starts

Language

English

TOEFL^® IBT

79

Schedule TOEFL®

PTE Academic

58

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

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4.9/5 student rating

Delivered

On Campus

Campus Location

Melbourne, Australia

Disciplines

Communication Studies View 150 other Bachelors in Communication Studies in Australia

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

79

Schedule TOEFL®

PTE Academic

58

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

CRICOS Code: 113705E

You must have successfully completed a qualification recognised by RMIT as equivalent to the Victorian Certificate of Education (VCE) with a minimum average of 65% (see calculator below).

Equivalent qualifications may also include completion of the RMIT Foundation Studies program or a recognised post secondary diploma in the relevant discipline with the required grades.

Meeting the minimum academic requirements does not guarantee entry. Your application will still need to be assessed and accepted.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at RMIT University and/or in Australia, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

41280 AUD / year

≈ 41280 AUD / year
Domestic Applies to you

Applies to you

Citizens or residents

4738 AUD / year

≈ 4738 AUD / year

Additional Details

National: Commonwealth supported places; between AU$4,627 to AU$16,992/year

Living costs

Melbourne

Australia

1501 - 2659 AUD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Professional Communication.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career outcomes

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Melbourne

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

Our partners