Marketing (Hons) University of Strathclyde

Overview

We're ranked 6th in the UK for Marketing in the Complete University Guide Subject Tables 2020, while we were also awarded Times Higher Education UK Business School of the Year in 2016. 

Our BA in Marketing course will help you develop the skills for a variety of marketing and management careers. You’ll understand customer requirements, added-value products and services and the role of communications in customer satisfaction.

Create your own course

Modern business is too complex to be covered by a single subject: modern managers need to have a broad outlook.

You choose basic classes in business and other disciplines, alongside the Business School’s Management Development Programme. You’ll study a wide variety of subjects and create a curriculum to suit your interests and needs.

You also have the opportunity to try new subjects, some of which you won’t have experienced at school or college. At the beginning of Year 2, you choose two subjects to continue studying in Years 2 and 3. You’ll also select a third, ‘minor’ subject and take further Management Development skills classes.

Apply under the general UCAS entry code N100, if you’d prefer to discuss your subject choices once you arrive. To study accounting, apply under N400 or one of the other accounting codes listed on the site.

Careers

University of Strathclyde graduates who specialise in Marketing (Hons) have excellent business awareness, can analyse and present information with good communication skills. They understand how important it is for businesses to strive to be more competitive and profitable.

The Department of Marketing is highly-valued by employers and our graduates find jobs in a wide range of industries including the drinks, finance and service sectors. Recent job titles include:

• Account Executive

• Brand Manager

• Business Analyst

• Retail Buyer

• Digital Marketing Assistant

• Marketing Manager

• Media Executive

• Social Media Consultant

with employers such as Apple, IKEA, Unilever and Whyte & Mackay.