Marketing (Hons) De Montfort University

Overview

Marketing is critical to the success of any modern company and this Marketing (Hons) BA programme at De Montfort University will introduce you to the principles and the practice of excellence in this key ingredient of business success. 

Accredited by the Chartered Institute of Marketing (CIM) Accredited Study Centre and the Institute of Direct Marketing (IDM), this course will help you develop the transferable skills that are valued by professionals and industry experts.

Learn how to provide value to a company by analysing real business problems and offering creative marketing solutions taught by lecturers who draw on their extensive business experience.

Key facts

• A degree in marketing opens up a whole range of career opportunities such as digital marketing, brand management, advertising and marketing communications, public relations, customer insight or market research.
• With a marketing degree you could find yourself developing new products, analysing buyer behaviour, deciding the future marketing strategy for many household names or developing a digital communications campaign for a big brand.
• Recent graduates have progressed to professional roles such as Product Marketing Coordinator at NaturalMotion, CRM Assistant at Hearst Magazines, Marketing Analyst at Bank of Ireland, and Account Executive at We Launch. 

Accreditation

• Chartered Institute of Marketing (CIM) Accredited Study Centre

• Chartered Institute of Marketing (CIM) Dual Award Status, providing you with exemptions from half of the CIM Professional Diploma in Marketing (subject to module selection)

• Institute of Direct Marketing (IDM) Key Educational Partner, enabling you to study the IDM Certificate in Direct and Digital Marketing alongside your degree