Human Resource Management and Marketing (Hons) University of Strathclyde

Overview

The Department of Marketing at Strathclyde is recognised as one of the leading centres of marketing education and research in the UK.

This Human Resource Management and Marketing (Hons) course at the University of Strathclyde will help you develop the skills for a variety of marketing and management careers. You’ll understand customer requirements, added-value products and services and the role of communications in customer satisfaction.

Modern business is too complex to be covered by a single subject: modern managers need to have a broad outlook.

You choose basic classes in business and other disciplines, alongside the Business School’s Management Development Programme. You’ll study a wide variety of subjects and create a curriculum to suit your interests and needs.

You also have the opportunity to try new subjects, some of which you won’t have experienced at school or college. At the beginning of Year 2, you choose two subjects to continue studying in Years 2 and 3. You’ll also select a third, ‘minor’ subject and take further Management Development skills classes.

Apply under the general UCAS entry code N100, if you’d prefer to discuss your subject choices once you arrive. To study accounting, apply under N400 or one of the other accounting codes listed on the site.

Careers

Graduates who specialise in HRM find jobs in insurance, retail, manufacturing, recruitment consultancy and general management.

Graduates who specialise in marketing have excellent business awareness, can analyse and present information with good communication skills. They find jobs in drinks, finance and service sectors with roles including brand manager, media executives and retail buyers.

Accreditation

AACSB, EQUIS, AMBA