Overview
This Advertising and Marketing Communications (Hons) BA programme from De Montfort University is designed to give you a solid understanding of the strategic side of marketing and the creative side of advertising. Modules such as Advertising and Promotion will teach you how to develop an integrated marketing campaign similar to those required by industry. You will also learn how to develop communication messages and undertake digital and traditional media planning.
You will also benefit from a strong academic and theoretical background through modules such as Brand Management, which aims to equip you with an understanding of the models and frameworks necessary to develop and grow brands in a variety of organisational contexts.
Key facts
- A degree in Advertising and Marketing Communications opens up a whole range of career opportunities such as account management, digital marketing, brand management, advertising and marketing communications, public relations, customer insight or market research.
- You could find yourself developing new products, planning social media campaigns, deciding the future marketing strategy for many household names or developing a digital communications campaign for a big brand.
- Recent graduates have progressed to professional roles such as product marketing manager at NaturalMotion, CRM executive at Hearst Magazines, marketing analyst at Bank of Ireland, and account executive at We Launch.
- A marketing degree at DMU helped Brennan Cross start a role as a senior sales data insight analyst at Verizon Media following a successful year at the same company.
Accreditation
- Chartered Institute of Marketing (CIM) Accredited Study Centre
- Chartered Institute of Marketing (CIM) Dual Award Status, providing you with exemptions from half of the CIM Professional Diploma in Marketing (subject to module selection)
- Institute of Direct Marketing (IDM) Key Educational Partner, enabling you to study the IDM Certificate in Direct and Digital Marketing alongside your degree
Get more details
Visit programme websiteProgramme Structure
Courses include:
- Principles of Marketing
- Financial Decision Making
- Employability, Professionalism and Academic Study Skills
- Marketing Information and Decision Making
- The Digital and Social Media Context of Business
- Advertising and Promotion
- Brand Management
Check out the full curriculum
Visit programme websiteKey information
Duration
- Full-time
- 36 months
Start dates & application deadlines
- Starting
- Apply before
-
Language
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Credits
Delivered
Campus Location
- Leicester, United Kingdom
Disciplines
Marketing Digital Media Advertising View 401 other Bachelors in Marketing in United KingdomExplore more key information
Visit programme websiteWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- Typical offer is 112 UCAS points from at least two A-levels or equivalent (eg BTEC)
- Five GCSEs grades A–C including English Language and Maths
- English (Language or Literature) and Maths GCSE required as separate qualifications at grade C
- It is normally required that students have had a break from full time education before undertaking the Access course
- International Baccalaureate: 26+ Points
- Pass Access with 30 Level 3 credits at Merit (or equivalent)
- Download and complete the international application form
- A copy of your qualifications
- A copy of your English language certificate
- A personal statement of at least 500 words explaining why you want to study your chosen course at DMU and any additional information that will support your application
- A copy of your passport
- One reference for undergraduate study, or two references for postgraduate study
Make sure you meet all requirements
Visit programme websiteTuition Fees
-
International Applies to you
Applies to youNon-residents16250 GBP / year≈ 16250 GBP / year -
Domestic Applies to you
Applies to youCitizens or residents9535 GBP / year≈ 9535 GBP / year
Living costs
Leicester
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check for any work restrictions
Visit programme website
Need help with your student visa?
Get personalized guidance from a certified VFS Global advisor and save 20% through Studyportals.
- Avoid common visa mistakes and delays
- Know exactly what documents you need
- Get a clear checklist tailored to your situation
In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Bachelor's scholarship opportunities for Advertising and Marketing Communications (Hons).
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility