Business Analysis and Technology and Marketing (Hons) University of Strathclyde

Overview

Why this Business Analysis and Technology and Marketing (Hons) course from the University of Strathclyde?

Business analysis applies advanced analytical methods to business problems to help managers make better decisions while technology is at the heart of all modern business.

Organisations need business graduates with expertise in business technology. Business analysts have an excellent general awareness of how a business works. They’re also able to apply advanced analytical methods to deal with specific management issues.

The Department of Marketing at Strathclyde is recognised as one of the leading centres of marketing education and research in the UK.

Careers: 

Business analysis & technology

The best performing companies look for very high levels of problem-solving ability, numeracy, technology, business awareness and teamwork in their new employees. Business Analysis & Technology delivers this to a much greater extent than many other courses in business and management.

A significant number of well-known companies specifically target graduates from Strathclyde Business School, and from the area of management science in particular. Companies employing our graduates include:

• consultancy companies such as Accenture Consulting, PA Consulting and Capgemini

• financial services providers such as The Royal Bank of Scotland, Standard Life and Goldman Sachs

• consumer goods companies such as Procter & Gamble and Unilever

• supermarkets such as Tesco and Morrisons

• other companies including British Airways, Scottish Power, BT, BAE Systems and public sector organisations such as the NHS

Job titles vary and may include business consultant, business analyst, operations manager and risk manager.

Marketing

Graduates who specialise in marketing have excellent business awareness, can analyse and present information with good communication skills. They find jobs in the drinks, finance and service sectors with roles including brand manager, media executives and retail buyers.

Accreditation

AMBA, AACSB and EQUIS