Overview

There is a focus on developing an understanding of the fashion consumer, consumer behaviour, segmentation, targeting and positioning. Internal and external influences on individual and organisational decision making are also considered. Fashion marketing considers the fashion product, the nature of pricing (with costing and global economics in mind), the way the product is branded, communicated and promoted to consumers and the environment in which it is sold.

The global nature of the fashion industry and its impact on marketing is considered. A key feature of fashion marketing in these programmes is the opportunity to study multimedia Computer Aided Design packages in the context of brand concept, communication and application.

The concepts of marketing most relevant to fashion, for example visual merchandising, public relations, social media and multi channel marketing are given particular emphasis in the Fashion Marketing programme offered at The University of Manchester.

Special features

Students may apply to extend this degree to four years, and spend their third year either on industrial experience or studying abroad.

For study abroad, exchange partners are offered through the Erasmus Exchange scheme in Europe and the Worldwide Exchange scheme.

Programme Structure

Courses include:

Raw Materials for Fashion

Fashion

Fashion Marketing & Retail

Fashion Function and Aesthetics

Garment Technology

Management and the Apparel Pipeline

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2027-09-29 00:00:00
- Apply before 2027-01-14 00:00:00

More details

After this date, students can still apply if courses have vacancies, up to 30 June.

Language

English

TOEFL^® IBT

OR

80

Schedule TOEFL®

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

360 alternative credits

Delivered

On Campus

Campus Location

Manchester, United Kingdom

Disciplines

Design Marketing Fashion Management View 413 other Bachelors in Design in United Kingdom

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

OR

80

Schedule TOEFL®

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A-level

Grades AAB in three academic subjects excluding General Studies

International Baccalaureate

35 points overall with 6,6,5 in three subjects at Higher Level.

GCSE/IGCSE

Applicants must demonstrate a broad general education including acceptable levels of literacy and numeracy, equivalent to at least Grade C/4 in GCSE/IGCSE English Language, Mathematics and Science.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

39900 GBP / year

≈ 39900 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

9535 GBP / year

≈ 9535 GBP / year

Living costs

Manchester

United Kingdom

645 - 1197 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Need help with your student visa?

Get Visa Support

Get personalized guidance from a certified VFS Global advisor and save 20% through Studyportals.

Avoid common visa mistakes and delays
Know exactly what documents you need
Get a clear checklist tailored to your situation

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Loading

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Fashion Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Special features

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Manchester

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

Our partners