Marketing The American University of Paris

Overview

Throughout the Marketing program from The American University of Paris you'll gain a more profound understanding of the theories and professional practices that are linked to marketing products and services. As you study the fundamentals of business administration—accounting, finance, management—you will better comprehend the relationship between the internal and external environments of an organization, and be ready to respond quickly and effectively to market conditions and trends in customer attitudes and behavior. 

You will learn how to conduct market research, brand a product, design advertising strategies, and gain a better understanding of consumer behavior and marketing in an international context, while also investigating specific topics within marketing that appeal to your personal and professional interests. 

The educational goals for this major are as follows:

• You will demonstrate critical thinking and the application of core competencies in business decision making.    

• You will demonstrate an understanding of how firms operate in a global environment.          

• You will demonstrate the ability to communicate convincingly based on data and conceptual frameworks, in writing and orally.

• You will work collaboratively to achieve stated organizational goals.            

• You will identify and make recommendations on strategic marketing problems.    

• You will analyze and solve marketing problems using qualitative and quantitative methods.      

• You will apply a critical approach towards key marketing topics and understand how it affects business and society.