Overview

The Massey University Bachelor of Communication - Public Relations will build the skills you need for a successful career in public relations.

Key facts

You will develop your interpersonal and inter-group communication abilities. You’ll also learn strategic thinking, planning, writing, and research skills.

You’ll learn how to help organisations to communicate in persuasive and ethical ways with their staff, customers, regulators, communities, investors, and society.

Public relations practitioners:

organise events
design and run public relations campaigns
write and edit media releases
write and edit online and print newsletters and publications
manage risk and crisis communications
develop strategic public relations plans, and

build relationships through social media.

Career

Your Massey PR education equips you with a sound grasp of the PR discipline. The Bachelor of Communication structure enables you to complement this with areas such as creative communication and media studies.

This is a potentially winning combination in the contemporary job market, where employers increasingly value creativity and adaptability

The internship course included in this major offers you the opportunity to gain real life PR experience as part of your studies, and our students are highly rated by internship hosts ranging from local councils to creative consultancies.

Enterprises across the spectrum of private sector, government and not-for-profits now grasp the importance of public relations for managing organisational reputation and key relationships.

Surveys show BC graduates consistently enjoy high rates of employability, across a wide range of industry categories. Job titles include communication coordinator, consultant, content and social media specialist, project manager and advisor.

Public relations practitioners love how every working day is different, busy and challenging, drawing on creativity and strategic planning to make a real difference in their organisations and communities.

Programme Structure

Courses included:

Public Relations Practice

Public Relations Management

News Media Processes

Professional Presentations in Business

Communication and Technological Change

International Case Studies in Public Relations

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2026-07-13 00:00:00
- Apply before 2026-06-19 00:00:00 , National
Starting 2027-02-23 00:00:00
- Apply before 2026-10-31 00:00:00 , International
- Apply before 2027-02-05 00:00:00 , National
Starting 2027-07-13 00:00:00
- Apply before 2027-05-01 00:00:00 , International

More details

Applications will be considered after these dates if spaces are available.

Language

English

Duolingo English Test

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TOEFL^® IBT

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PTE Academic

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IELTS

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Credits

360 alternative credits

120 credits/year

Delivered

On Campus, Online

Campus Location

Auckland, New Zealand
Wellington, Australia
Palmerston North, New Zealand

Disciplines

Communication Studies Public Relations View 8 other Bachelors in Public Relations in New Zealand

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

For most undergraduate level programmes, the minimum academic entry requirement is successful completion of a qualification equivalent to the New Zealand Year 13 - NCEA Level 3 University Entrance.
International students who have previously studied at a New Zealand secondary school should refer to the secondary school requirements section.
International students who have completed 3 x B at level 5 or 6 passes in the New Zealand Diploma of Business may apply for entry into a Bachelor's programme

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Massey University and/or in your country of interest, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

38080 NZD / year

≈ 38080 NZD / year
Domestic Applies to you

Applies to you

Citizens or residents

7415 NZD / year

≈ 7415 NZD / year

Living costs

Auckland

New Zealand

1400 - 2200 NZD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

This programme is taught in different countries. Which country are you interested in?

Country 1

Australia
New Zealand

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Communication - Public Relations.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key facts

Career

Programme Structure

Courses included:

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Auckland

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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