Overview

The Massey University Bachelor of Communication - Public Relations will build the skills you need for a successful career in public relations. You will develop your interpersonal and inter-group communication abilities. You’ll also learn strategic thinking, planning, writing, research and information processing skills.

You’ll learn how to help organisations to communicate in persuasive and ethical ways with their staff, customers, regulators, communities, investors, and society. Public relations practitioners:

organise events
write and edit media releases
write and edit online and print newsletters and publications
develop strategic public relations plans, and
build relationships through digital media.

Sought-after by employers

85% of graduates are employed within six months of graduation. These graduates are employed across nine different industry categories with more than 60 different job titles.

Leading the way

Massey University was New Zealand’s first institution to offer university-level courses in public relations, so you’ll be able to take advantage of our extensive knowledge and experience in teaching this discipline.

Career

Your Massey PR education equips you with a sound grasp of the classic PR disciplines. The Bachelor of Communication structure enables you to complement this with areas such as creative communication. This is a potentially winning combination in the contemporary job market, where employers increasingly value creativity and adaptability.

The internship course included in this major offers you the opportunity to gain real life PR experience as part of your studies, and our students are highly rated by internship hosts ranging from local councils to creative consultancies.

Enterprises across the spectrum of private sector, government and not-for-profits now grasp the importance of public relations for managing organisational reputation and key relationships.

Surveys show BC graduates consistently enjoy high rates of employability, across a wide range of industry categories. Job titles include communication coordinator, consultant, content and social media specialist, project manager and advisor.

Public relations practitioners love how every working day is different, busy and challenging, drawing on creativity and strategic planning to make a real difference in their organisations and communities.

Programme Structure

Courses included:

Public Relations Practice

Public Relations Management

News Media Processes

Professional Presentations in Business

Communication and Technological Change

International Case Studies in Public Relations

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2025-02-26 00:00:00
- Apply before 2025-02-02 00:00:00 , National
Starting 2025-07-15 00:00:00
- Apply before 2025-06-21 00:00:00 , National
- Apply before 2025-05-01 00:00:00 , International
Starting 2026-02-26 00:00:00
- Apply before 2025-10-31 00:00:00 , International

Language

English

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Credits

360 alternative credits

120 credits/year

Delivered

On Campus, Online

No Attendance

Disciplines

Communication Studies Public Relations View 32 other Bachelors in Communication Studies in New Zealand

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

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TOEFL^® IBT

Schedule TOEFL®

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Massey University and/or in your country of interest, please visit Student Insurance Portal.

Other requirements

General requirements

For most undergraduate level programmes, the minimum academic entry requirement is successful completion of a qualification equivalent to the New Zealand Year 13 - NCEA Level 3 University Entrance.
International students who have previously studied at a New Zealand secondary school should refer to the secondary school requirements section.
International students who have completed 3 x B at level 5 or 6 passes in the New Zealand Diploma of Business may apply for entry into a Bachelor's programme

Tuition Fee

To always see correct tuition fees

International

30450 NZD/year

Tuition Fee

Based on the tuition of 30450 NZD per year during 36 months.
National

6599 NZD/year

Tuition Fee

Based on the tuition of 6599 NZD per year during 36 months.

Living costs for Auckland

1400 - 2200 NZD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

This programme is taught in different countries. Which country are you interested in?

Country 1

Australia
New Zealand

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Communication - Public Relations.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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