Marketing Athabasca University

Overview

The Marketing programme at Athabasca University provides a comprehensive foundation in modern commerce through a flexible online learning environment. This degree is designed to equip students with the analytical and creative skills necessary to thrive in product-driven corporations, start-ups, and non-profit organisations. By integrating core business disciplines with specialised marketing expertise, the curriculum ensures graduates are prepared for the multifaceted challenges of the global marketplace.

Why Marketing at Athabasca University?

Choosing this programme means studying at a Faculty of Business that holds AACSB accreditation, a distinction shared by only 6% of business schools worldwide. This gold-standard accreditation ensures that the education provided meets rigorous international quality standards. The university offers a unique "open" approach, allowing students to enrol at any time and start their studies monthly without traditional fixed semesters. Additionally, the programme provides a dedicated post-diploma route, allowing those with previous college credentials to accelerate their path to a degree through generous credit transfer options.

Tuition Fee Breakdown

• International fee: CAD 2007 per credit
• National fee: CAD 2007 per credit

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum balances foundational management principles with advanced marketing concepts. Modules may include:

• Accounting for Managers
• Financial Accounting
• Management
• Writing in Organizations
• Microcomputer Applications in Business
• Interpersonal Communication
• Microeconomics
• Marketing
• Consumer Behaviour

Careers with Marketing

Graduates are prepared for a diverse range of professional roles across various sectors. The programme develops the expertise required for careers in brand management, market research, digital advertising, and public relations. Beyond specific marketing functions, the degree provides the necessary background to handle management responsibilities in finance, operations, and human resources. Whether aiming for roles in international trade or local start-ups, students graduate with a median income and employment rate that reflect the high industry demand for skilled marketing professionals.