Marketing with Business Analytics (Hons) University of Roehampton

Overview

Through live projects, industry-focused learning and practical application, you’ll explore how marketing shapes organisations, influences audiences and drives growth in a rapidly changing digital world. Alongside creative and strategic skills, you’ll learn how to analyse customer behaviour, measure campaign performance and transform complex data into actionable insight.

You’ll study topics including:

• Digital marketing strategy and social media
• Consumer behaviour and customer insight
• Branding and strategic communications
• Content creation and digital storytelling
• Customer analytics and data visualisation
• Business intelligence and automation
• Advertising and emerging digital trends

From developing campaigns and analysing customer journeys to presenting data-driven recommendations, you’ll graduate with practical experience, professional confidence and a portfolio of work that reflects the realities of modern marketing careers.

Careers

The Marketing with Business Analytics (Hons) degree at University of Roehampton prepares you for careers at the intersection of creativity, digital marketing and business insight. You’ll graduate with practical experience in campaign development, customer analytics, digital strategy and data-driven decision-making, giving you the flexibility to pursue a wide range of roles across industries.

Graduates may progress into careers such as:

• Digital Marketing Executive
• Marketing Analyst
• Customer Insight Analyst
• Brand Executive
• Social Media Manager
• Content Marketing Executive
• Campaign Analyst
• CRM Executive
• Business Analyst
• Advertising Account Executive