Marketing with Year In Industry King's College London

Overview

At the Marketing with Year In Industry programme offered by King's College London you’ll develop a strong understanding of contemporary marketing theory while gaining practical, analytics‑driven skills that reflect how the discipline operates today. Learning is hands-on and immersive, with live briefs, real business challenges, and London itself embedded as a dynamic marketing ecosystem shaping your studies and assessments.

Key Facts

• Our research-informed curriculum explores marketing at the powerful intersection of behavioural science, data and AI – helping you understand how audiences think, decide and engage in a rapidly evolving digital world.
• You’ll examine the challenges of sustainability, data privacy, changing consumer behaviour, authenticity, market disruption & economic pressures. Learn how brands build trust and value, and explore what it means to create responsible, future-focused marketing strategies in a dynamic business landscape.
• From experiential and analytics-driven learning to live client projects and industry speakers, this programme immerses you in real-world marketing from day one. You’ll graduate with practical experience that employers notice.