Marketing King's College London

Overview

The Marketing programme offered by King's College London you’ll develop a strong understanding of contemporary marketing theory while gaining practical, analytics‑driven skills that reflect how the discipline operates today. Learning is hands-on and immersive, with live briefs, real business challenges, and London itself embedded as a dynamic marketing ecosystem shaping your studies and assessments.

Key Facts

• Our research-informed curriculum explores marketing at the powerful intersection of behavioural science, data and AI – helping you understand how audiences think, decide and engage in a rapidly evolving digital world.
• You’ll examine the challenges of sustainability, data privacy, changing consumer behaviour, authenticity, market disruption & economic pressures. Learn how brands build trust and value, and explore what it means to create responsible, future-focused marketing strategies in a dynamic business landscape.
• From experiential and analytics-driven learning to live client projects and industry speakers, this programme immerses you in real-world marketing from day one. You’ll graduate with practical experience that employers notice.
• Located in central London, you’ll study in one of the world’s most dynamic marketing hubs. London is home to the creative industries, top digital and media agencies, and countless multinational companies - giving you unmatched opportunities to build connections, gain experience and launch your career.