Overview

The International Marketing and Data Management degree from INSEEC Grand École - Business School develops skills in digital strategies, data analytics and UX design. This professionally-oriented course, which is available as a sandwich course or as an initial course, prepares students to manage digital projects and use data to optimise marketing performance.

Careers

After completing INSEEC’s BBA – International Marketing & Data Management Major, there are many opportunities for you to enter the digital marketing, data and innovation professions. You can look forward to rapid career development as a webmarketing manager or digital product manager.

Digital project manager

Product Marketing Manager

Head of Development

Product Manager

Operational marketing manager

Business analyst

Product Manager

Data Analyst

Data Project Manager

Market analyst

Marketing Director

Data Consultant

Data Manager

Marketing Data Analyst

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Programme Structure

Courses include:

Programming languages (Excel for Digital Marketing, Python 2, SQL for Data Analysis, etc.)

Project management and change management (Agile method)

Global Exam preparation TOEIC

Research methodology

Corporate strategy

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Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00

Application deadline not specified.

Language

English

TOEFL^® IBT

OR

79

Schedule TOEFL®

Credits

240 ECTS

Delivered

On Campus

Campus Location

Bordeaux, France
Paris, France
Lyon, France

Disciplines

Marketing International Business Data Science & Big Data View 14 other Bachelors in Marketing in France

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

OR

79

Schedule TOEFL®

Other requirements

General requirements

Applicants in Year 12 must take the Concours Pass via Parcoursup.

Students with a baccalaureate or who are changing course are admitted on the basis of a portfolio and an interview.

Student Insurance via Studyportals Partner

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at INSEEC Grand École - Business School and/or in France, please visit Student Insurance Portal.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

11850 EUR / year

≈ 11850 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

11850 EUR / year

≈ 11850 EUR / year

Additional Details

Year 2: €11 950

Year 3: €12 300

Year 4: €11 850

Living costs

Bordeaux

France

750 - 1050 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for International Marketing and Data Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Careers

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Additional Details

Living costs

Bordeaux

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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