Overview

The Digital Media and Marketing BA (Hons) at Keele University provides a comprehensive foundation in content creation, strategic communication, and digital technologies. Students explore the intersection of creativity and business strategy while developing the technical expertise required to thrive in modern media environments. This programme ensures graduates are equipped to handle the social and ethical implications of digital platforms.

Why Digital Media and Marketing at Keele University?

Studying this subject at Keele University offers a unique advantage through the co-location of Keele Business School with innovative commercial enterprises. This environment fosters professional networking and provides direct insights into industry practices. The university has been recognised for its teaching excellence, holding a Double Gold rating in the Teaching Excellence Framework. Students benefit from dedicated facilities, including a specialist Media Suite and the Digital Society Institute, which hosts advanced data visualisation and virtual reality tools. Furthermore, the curriculum is informed by active researchers in fields such as environmental communication, social media, and brand culture.

Careers with Digital Media and Marketing

Graduates from the Digital Media and Marketing programme are prepared for a diverse range of roles within the creative and corporate sectors. The curriculum focuses on high-demand skills in social media management and digital strategy, which are essential for modern employment markets. Potential career paths include becoming a Digital Marketing Manager, Communications Manager, or Market Researcher. Other graduates may find success as Media Buyers, Advertising Account Executives, or Public Relations Officers. The programme also supports destinations in journalism, broadcasting, and television production. Keele University provides extensive career support, including alumni mentoring and networking events, to facilitate a smooth transition into the professional world.

Programme Structure

Courses include:

Promotional Cultures
Creative Marketing Communication in the Digital Age
Storytelling for Change
Marketing Research: Principles, Process and Practice
Data and Design

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2027-09-22 00:00:00
- Apply before 2027-01-13 00:00:00

Language

English

TOEFL^® IBT

OR

79

OR

4

Schedule TOEFL®

PTE Academic

59

Schedule a PTE test!

IELTS

6

Prepare for Your English Test

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4.9/5 student rating

Credits

360 alternative credits

Delivered

On Campus

Campus Location

Keele, United Kingdom

Disciplines

Marketing Digital Media View 397 other Bachelors in Marketing in United Kingdom

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

OR

79

OR

4

Schedule TOEFL®

PTE Academic

59

Schedule a PTE test!

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

BBC in three A Levels.

Contextual Offer: CCC in three A Levels.

All our courses require an English language qualification or test. Most students meet this through a 4 or C in GCSE English.

We're committed to ensuring equality of opportunity for applicants with the potential and motivation to succeed, regardless of background.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

29800 GBP / year

≈ 29800 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

10050 GBP / year

≈ 10050 GBP / year

Additional Details

International fees for 2027/28 entry yet confirmed.

Living costs

Keele

United Kingdom

660 - 1140 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Digital Media and Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Careers with Digital Media and Marketing

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Keele

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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