Marketing (Hons) Keele University

Overview

The Marketing (Hons) at Keele University provides a comprehensive foundation for students aspiring to become creative and skilled professionals in the global business landscape. This programme blends essential marketing theories with practical, real-world experiences to ensure graduates excel across diverse sectors. By studying at Keele, you will develop the proficiency needed to navigate a dynamic marketplace and deliver impactful results.

Why Marketing (Hons) at Keele University?

• Benefit from a curriculum accredited by the Chartered Institute of Marketing (CIM), ensuring your education aligns with global industry standards.
• Gain a competitive edge through the integrated Professional and Academic Development Programme designed to enhance your employability.
• Access unique opportunities for a work placement, an international study year, or a dedicated entrepreneurship year to develop your own business ideas.
• Study within the Keele Business School, a hub for innovation co-located with real-world companies on the Science and Innovation Park.
• Learn from multicultural academic experts who incorporate the latest research and sustainable business ethics into their teaching.

Tuition Fee Breakdown

• International fee: GBP 18200 per year
• National fee: GBP 2026 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

Year 1

• Understanding the Contemporary Consumer
• Global Business Context
• Professional and Academic Development
• Teams, People, and Performance

Year 2

• Creative Marketing Communication in the Digital Age
• Marketing Research
• Services Marketing
• Marketing and Society
• Contemporary Business Ethics Debates

Year 3

• Strategic Marketing
• Marketing Project
• Digital Marketing in Action
• Creative Branding
• Digital Showcase

Careers with Marketing (Hons)

Graduates are equipped with highly transferable skills suitable for roles in business enterprises, health services, government, and charities. The programme prepares you for specific career paths such as Digital Marketing Manager, Market Researcher, and Advertising Account Executive. You will possess a professional portfolio that demonstrates strategic thinking and communication expertise to future employers.

Graduates from this field at Keele University have secured positions at prestigious organisations, including:

• Mercedes Benz
• Colgate Palmolive
• HSBC
• Nationwide Building Society
• Avis
• NHS
• Asda