Sports Communications and Marketing (with a Foundation Year) (Hons) St Mary's University, Twickenham, London

Overview

The Sports Communications and Marketing (with a Foundation Year) (Hons) at St Mary's University, Twickenham, London provides a comprehensive pathway into the dynamic world of global sports business. This four-year programme is designed to equip students with the creative, strategic, and analytical skills necessary to impact modern sports audiences. By combining theoretical insights with hands-on projects, the curriculum ensures graduates are prepared for the evolving demands of the digital communication landscape.

Students benefit from a curriculum developed alongside industry professionals, focusing on work-readiness and ethical professional practice. The initial foundation year offers an alternative entry route, building essential academic competencies before progressing to specialised sports marketing and communication modules.

Why Sports Communications and Marketing (with a Foundation Year) (Hons) at St Mary's University, Twickenham, London?

The university holds an international reputation for sport, providing students with unique insights and access to world-class facilities. Learners can utilise the Sir Mo Farah Athletics Track, the Performance Hall, and a dedicated Biomechanics Laboratory. For media-specific training, the campus features a Media Production Suite for TV and radio broadcasting, a podcasting studio, and a 24-hour Mac suite equipped with industry-standard hardware.

Located in the London borough of Richmond-upon-Thames, the institution serves as a hub for sports journalism and business. Students are positioned near iconic venues such as Wembley Stadium, Wimbledon, and Lord’s Cricket Ground. The university is also recognised for its excellence in teaching, ranking in the UK's Top 10 for Teaching Quality according to The Times and The Sunday Times Good University Guide 2025.

Tuition Fee Breakdown

• International fee: GBP 17100 per year
• National fee: GBP 9535 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

Foundation Year

• Personal Learning Competencies
• Thinking Critically, Creatively and Ethically
• Taking a Professional Approach
• Individual Project

Year 1

• Media and Communications
• Marketing
• Data Visualisation and Storytelling
• Sports Industry

Year 2

• Consumer Insight, Behaviour, and Engagement
• Data and Digital Marketing
• Ethics, Communication, and Professionalism
• Sport, Culture, and Society

Careers with Sports Communications and Marketing (with a Foundation Year) (Hons)

Graduates are prepared for a wide variety of roles within the global sports and media industries. Common career paths include sports journalism, media relations, and sports branding. The programme also provides a strong foundation for professional work in sports broadcasting, presenting, and talent booking for major agencies.

Additionally, the skills gained during the degree are highly applicable to sports charities and leisure events management. Students have access to dedicated career services to support their progression into these sectors. With 96% of graduates in employment or further study within 15 months, the programme demonstrates a strong track record of professional success across diverse marketing and communication platforms.