Marketing (Hons) University of Portsmouth

Overview

This  Marketing (Hons) degree at University of Portsmouth explores how brands communicate, engage audiences and build lasting relationships in a fast-changing world. You’ll learn core marketing principles including consumer behaviour, marketing communications, branding and strategy, alongside key business areas such as finance, operations and management. 

Career opportunities:

Marketing professionals play a key role in helping organisations understand their audiences, build brands and drive growth. The skills you develop on this course – including campaign planning, digital marketing, consumer insight and communication – can be applied across sectors such as retail, media, technology, entertainment and the public sector. 

Graduates go on to careers in roles such as marketing executive, digital marketing specialist, brand executive, social media manager and communications officer, with opportunities in the UK and internationally.

Typical sectors include marketing and advertising agencies, retail and e-commerce, media and entertainment, public sector and charities, hospitality, events, and tourism, and professional services and consulting.