Overview
Fashion is a unique industry with its own codes and business models. Managers in this sector, as key links between designers and consumers, must develop skills specific to this market.
Key Features
The faculty is composed of skilled and motivated instructors from over 20 different countries. This true educational melting pot enables our fashion school students to benefit from diverse cultural perspectives, stimulating their ability to analyze and solve problems in creative and unconventional ways.
Within the Fashion Marketing and Management degree at IFA Paris - International Fashion Academy, students are prepared to tackle the many challenges facing today’s brands: increasing globalization, digitalization and virtualization, environmental issues, the fight against waste, and better value distribution.
Learning Objectives
- Pioneer Inventive Fashion Marketing Strategies: Equip students to design and execute cutting-edge marketing strategies that anticipate future industry shifts, leveraging emerging technologies, consumer insights, and cultural trends to create disruptive brand campaigns that set new industry standards.
- Shape the Future of Fashion Business Leadership: Prepare students to lead the next generation of fashion enterprises by developing adaptive management skills that respond to the rapidly evolving global fashion landscape, with a focus on agile decision-making, digital transformation, and inclusive leadership.
- Harness Advanced Digital Ecosystems in Fashion Marketing:Train students to excel in the next wave of digital innovation, utilizing AI-driven data science, virtual and augmented reality, and blockchain technology to create immersive and rich consumer experiences that redefine fashion retail and marketing.
- Champion Progressive Sustainability and Ethics in Fashion: Empower students to spearhead transformative, sustainable, and ethical practices within the fashion industry, focusing on new business models and transparent supply chains to build brands that are both socially impactful and future-resilient.
Programme Structure
Courses include:
- Strategic marketing
- Branding
- Digital marketing (SEO, SEM)
- Communication
- Visual merchandising
Key information
Duration
- Full-time
- 36 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
Recruitment to join IFA Paris takes place on a rolling basis.
Language
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Credits
Delivered
Campus Location
- Paris, France
Disciplines
Marketing Fashion, Textiles and Luxury Goods Retail Management View 8 other Bachelors in Marketing in FranceWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- At least 16 years of age
- High school graduate
- Depending on the chosen teaching language (English or French), non-native speakers should provide a language proficiency score:
- English teaching language: an IELTS score of 5.5 or above, or a TOEFL score of 65 or above. Alternatively, provide an English training certificate or proof of previous education in English
- French teaching language: a TCF score of B2 or equivalent. Alternatively, a proof of previous education in French
- Resume
- Motivation letter
- Language proficiency certificate
- Proof of validation of the above-mentioned prerequisite
- Passport photo
- Passport copy for non-EU applicants and ID copy for EU applicants
Student Insurance via Studyportals Partner
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.
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Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at IFA Paris - International Fashion Academy and/or in France, please visit Student Insurance Portal.
Tuition Fees
-
International Applies to you
Applies to youNon-residents11480 EUR / year≈ 11480 EUR / year -
EU/EEA Applies to you
Applies to youEU/EEA Nationals11480 EUR / year≈ 11480 EUR / year
Additional Details
- Taught in English - Istanbul: € 10 700 per year
- Taught Online in English: 7 760 € per year
Living costs
Paris
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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Scholarships Information
Below you will find Bachelor's scholarship opportunities for Fashion Marketing and Management.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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