Overview

Fashion is a unique industry with its own codes and business models. Managers in this sector, as key links between designers and consumers, must develop skills specific to this market.

Key Features

The faculty is composed of skilled and motivated instructors from over 20 different countries. This true educational melting pot enables our fashion school students to benefit from diverse cultural perspectives, stimulating their ability to analyze and solve problems in creative and unconventional ways.

Within the Fashion Marketing and Management degree at IFA Paris - International Fashion Academy, students are prepared to tackle the many challenges facing today’s brands: increasing globalization, digitalization and virtualization, environmental issues, the fight against waste, and better value distribution.

Learning Objectives

Pioneer Inventive Fashion Marketing Strategies: Equip students to design and execute cutting-edge marketing strategies that anticipate future industry shifts, leveraging emerging technologies, consumer insights, and cultural trends to create disruptive brand campaigns that set new industry standards.

Shape the Future of Fashion Business Leadership: Prepare students to lead the next generation of fashion enterprises by developing adaptive management skills that respond to the rapidly evolving global fashion landscape, with a focus on agile decision-making, digital transformation, and inclusive leadership.

Harness Advanced Digital Ecosystems in Fashion Marketing:Train students to excel in the next wave of digital innovation, utilizing AI-driven data science, virtual and augmented reality, and blockchain technology to create immersive and rich consumer experiences that redefine fashion retail and marketing.

Champion Progressive Sustainability and Ethics in Fashion: Empower students to spearhead transformative, sustainable, and ethical practices within the fashion industry, focusing on new business models and transparent supply chains to build brands that are both socially impactful and future-resilient.

Programme Structure

Courses include:

Strategic marketing

Branding

Digital marketing (SEO, SEM)

Communication

Visual merchandising

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00

Apply anytime.
Starting 2027-01-01 00:00:00

Apply anytime.

More details

Recruitment to join IFA Paris takes place on a rolling basis.

Language

English

TOEFL^® IBT

65

Schedule TOEFL®

IELTS

5.5

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4.9/5 student rating

Credits

180 ECTS

Delivered

On Campus, Online

Campus Location

Paris, France

Disciplines

Marketing Fashion, Textiles and Luxury Goods Retail Management View 8 other Bachelors in Marketing in France

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

65

Schedule TOEFL®

IELTS

5.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

At least 16 years of age

High school graduate

Depending on the chosen teaching language (English or French), non-native speakers should provide a language proficiency score:

English teaching language: an IELTS score of 5.5 or above, or a TOEFL score of 65 or above. Alternatively, provide an English training certificate or proof of previous education in English

French teaching language: a TCF score of B2 or equivalent. Alternatively, a proof of previous education in French

Required documentation:

Resume

Motivation letter

Language proficiency certificate

Proof of validation of the above-mentioned prerequisite

Passport photo

Passport copy for non-EU applicants and ID copy for EU applicants

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at IFA Paris - International Fashion Academy and/or in France, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

11480 EUR / year

≈ 11480 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

11480 EUR / year

≈ 11480 EUR / year

Additional Details

Taught in English - Istanbul: € 10 700 per year

Taught Online in English: 7 760 € per year

Living costs

Paris

France

1195 - 1778 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Fashion Marketing and Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key Features

Learning Objectives

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

EU/EEA Applies to you

Additional Details

Living costs

Paris

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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