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Marketing, B.Sc.

  • Application Deadline
  • 48 months
    Duration
University rank #401 (WUR) Bournemouth, United Kingdom
The Marketing programme at Bournemouth University is delivered by the AACSB accredited Business School, an accreditation which places us within the top institutions globally for business degrees. Less than 5% of business schools worldwide have attained this hallmark of excellence which recognises a focus on excellence in all areas, including teaching and student learning.
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Overview

This course is delivered by the AACSB accredited Business School, an accreditation attained by fewer than 5% of business schools worldwide. It recognises our focus on excellence in all areas, including teaching and student learning.

Marketing has become one of the– if not the – most crucial of all business disciplines. It can make or break a business.

This dynamic degree is designed to provide you with a solid foundation in marketing; it will challenge your preconceived ideas and provoke you to consider forward-thinking strategies and cutting-edge business practices. Guest lecturers from the industry and expert staff will help you to develop strong communication skills and a cultural awareness, essential in the creative and innovative modern marketing environment.

We’ll equip you with analytical and strategic skills to enable you to think critically about marketing scenarios and make informed strategic decisions.

To complement your lectures and seminars, you’ll have the chance to undertake a 30-week placement, which can be completed anywhere in the world, during your third year. Not only will this be a vital chance to add experience to your resume, you’ll also make invaluable contacts and enhance your employability.

Accredited by the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM), you can gain professional qualifications alongside your degree and customise it by selecting option units in your second and final year. There are exemptions on the professional qualifications at both Certificate and Diploma level.

Careers

With more and more businesses of all sizes realising the importance of having a comprehensive marketing strategy, the need for versatile marketers is continuing to grow. This course will provide you with all of the skills you need to get ahead in this competitive sector and the 30-week (minimum) work placement offers an invaluable opportunity to gain experience and network before you graduate.

Accreditation

The Association to Advance Collegiate Schools of Business (AACSB), Chartered Institute of Marketing (CIM), Institute of Data & Marketing (IDM).

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
    • Duration description
      • 4 years (including a 30-week placement)
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Content includes:

  • Global Business Environment
  • Developing Management Competencies
  • Principles of Marketing
  • Digital Essentials
  • Integrated Marketing Communications
  • Consumer & Stakeholder Insights
  • Research Principles & Practice
  • Recruiting, Selecting & Retaining Talent
  • Business Accounting
  • Brands & Branding
  • Live Marketing Consultancy Project
  • Developing Strategy for Global Markets
  • Academic or Consultancy Dissertation

English Language Requirements

You need the following IELTS score:

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test

General Requirements

For September 2020 entry:

  • The entry requirements for this course are 104 - 120 UCAS tariff points including a minimum of 2 A-levels or equivalent. BTEC Extended Diploma: DMM.
  • GCSEs: This course requires a minimum of GCSE English Language or English Literature and Mathematics grade C (or grade 4 in the reformed GCSE grading) or equivalent qualifications.

Studyportals Tip: Students should consider taking one of the Pre-Bachelor's below. these courses will be necessary if:

  • You are considered ineligible for admission
  • You need to improve your academic, study, research or language skills
Search all Pre-Bachelors

Tuition Fee

  • International

    14100 GBP/year
    Tuition Fee
    Based on the original amount of 14100 GBP per year and a duration of 48 months.
  • EU/EEA

    9250 GBP/year
    Tuition Fee
    Based on the original amount of 9250 GBP per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Bournemouth

  • 700 - 1000 GBP/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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