Fashion Marketing and Consumer Behaviour (Hons) University of the Arts London (UAL)

Overview

The BA (Hons) Fashion Marketing and Consumer Behaviour at the University of the Arts London (UAL) provides a comprehensive understanding of marketing principles and consumer psychology tailored specifically for the fashion sector. This programme is designed to prepare students for diverse roles within the industry, focusing on the intersection of marketing strategies and consumer insights. Students will engage in a dynamic curriculum that combines theoretical knowledge with practical applications, ensuring they are well-equipped to meet the demands of the fashion marketplace.

Why Fashion Marketing and Consumer Behaviour at UAL?

UAL is renowned for its strong emphasis on creativity and innovation, consistently ranking among the top institutions for art and design education globally. The London College of Fashion, where this course is offered, boasts exceptional industry connections and partnerships, providing students with unique opportunities for networking and collaboration. Facilities at UAL are state-of-the-art, including dedicated spaces for fashion marketing studies, which enhance the learning experience.

Tuition Fee Breakdown

For the academic year 2026/27, the tuition fees are as follows:

• Domestic students: £9,535 per year
• International students: £29,990 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The course structure is divided into three stages over three years, with each stage lasting 30 weeks. Key modules include:

• Introduction to Fashion Marketing & Consumer Behaviour
• The Principles of Fashion Marketing
• Global Fashion Branding: Theory
• Fashion Consumer Research
• Consumer Behaviour and Data Analysis
• Critical Issues in Fashion Research
• Fashion Marketing & Consumer Behaviour Strategy
• The Final Major Project

Students have the opportunity to personalise their learning through various topics and assessment types, allowing for a tailored educational experience that meets individual career aspirations.

Guaranteed Work Experience

This programme includes an optional industry placement year, which allows students to gain invaluable work experience and enhance their employability. This practical exposure is crucial for understanding the real-world applications of marketing theories and consumer behaviour insights.

Careers with Fashion Marketing and Consumer Behaviour

Graduates of this course are well-prepared for a variety of roles in the fashion industry. Alumni have successfully secured positions in brand management, consumer insights, digital marketing, and market research across numerous prestigious fashion companies and market research organisations. The skills acquired during this programme empower graduates to navigate the complexities of the fashion marketing landscape effectively.