Overview

Course overview

Introduction

BA (Hons) Fashion Marketing & Consumer Behaviour teaches the fundamental theories of marketing and consumer behaviour in the context of the fashion industry. This prepares you for postgraduate study or a career in fashion marketing, consumer behaviour and associated business functions. Fashion businesses use market research to devise strategy and drive actions across all business verticals (from communications to product offering, experience and service) as well as to discover new market and audience opportunities.

Key Features

The dynamic curriculum is delivered through challenging industry-focused projects, combining theory and practice. The course allows you to personalise your learning with a variety of topics and assessment types.
You will learn to determine market and consumer needs to plan and execute integrated marketing communications using research.
BA (Hons) Fashion Marketing & Consumer Behaviour will explore specialist aspects including consumer psychology, behavioural economics, research methodologies, translating data into business-relevant insights, data analysis and visualisation, digital marketing, fashion theory and business strategy in a global context.

Programme Structure

Introduction to Fashion Marketing & Consumer Behaviour

The Principles of Fashion Marketing

Global Fashion Branding: Theory
Fashion Consumer Research

Global Fashion Branding: Communications
Fashion Cultures and Histories

Consumer Behaviour and Data Analysis

Critical Issues in Fashion Research

Work Experience Based Learning

Consumer Psychology

Futures and Innovations

Project Proposal
Fashion Marketing and Consumer Behaviour Strategy

Final Major Projects

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2027-09-29 00:00:00
- Apply before 2027-01-14 00:00:00

Language

English

IELTS

6.5

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Delivered

On Campus

Campus Location

London, United Kingdom

Disciplines

Family & Consumer Science Marketing Fashion Management View 53 other Bachelors in Fashion Management in United Kingdom

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

The standard minimum entry requirements for this course are:

One or a combination of the following accepted full level 3 qualifications.

A Level Passes at Grade C or above to total a minimum 112 new UCAS tariff points (preferred subjects include, Business Studies, Economics, Fashion Studies, Information Technology, English, Languages, Media Studies and Psychology);
Distinction at Foundation Diploma in Art and Design;
Distinction, Merit, Merit in BTEC Extended Diploma;
Merit at UAL Extended Diploma;
Access Diploma or 112 new UCAS tariff points from the Access to HE Diploma;
112 new UCAS tariff points (equivalent to 280 old UCAS tariff points) from a combination of the above qualifications or an equivalent full Level 3 qualification;
or equivalent EU or non-EU qualifications such as International Baccalaureate Diploma;
and Six GCSE passes at grade A*-C or grade 9-4, to include a grade C or grade 4 in Maths.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

30890 GBP / year

≈ 30890 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

9790 GBP / year

≈ 9790 GBP / year

Living costs

London

United Kingdom

1137 - 2157 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Fashion Marketing and Consumer Behaviour (Hons).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

London

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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