Marketing with Foundation Year (Part-time) Birkbeck, University of London

Overview

The B.Sc. in Marketing with Foundation Year (Part-time) at Birkbeck, University of London, is a unique programme designed to equip students with essential marketing skills while accommodating their work commitments. This course not only introduces students to the core principles of marketing but also offers a comprehensive foundation for those who may not have previously studied related subjects or who are returning to education after a gap. The Foundation Year comprises two parts, allowing students to ease into their studies over a longer period.

Why Marketing with Foundation Year at Birkbeck?

Birkbeck is renowned for its evening study model, enabling students to pursue their education without sacrificing their professional lives. The university boasts a strong reputation in the field of management and marketing, with courses accredited by the Chartered Institute of Marketing (CIM). This recognition ensures that students receive a quality education that aligns with industry standards, enhancing their employability upon graduation. Additionally, Birkbeck's faculty consists of active researchers and experienced practitioners who bring real-world insights into the classroom, fostering a rich learning environment.

Tuition Fee Breakdown

The tuition fees for the Marketing with Foundation Year (Part-time) programme are as follows:

• International students: £9,250 per year
• Home students: £4,765 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The course structure is designed to provide a balanced mix of compulsory and optional modules, ensuring a comprehensive understanding of marketing:

• Essential Maths and Data Analysis
• Business Data Analysis
• Business Information Systems
• Personal and Academic Skills for Success
• Principles of Marketing
• Understanding Management
• Understanding Organisations
• Digital Marketing
• International Marketing
• Marketing Communications
• Services Marketing
• Buyer Behaviour

Careers with Marketing with Foundation Year

Graduates of the B.Sc. in Marketing with Foundation Year (Part-time) programme will find themselves well-prepared for a variety of roles within the marketing sector. Alumni have successfully pursued careers as:

• Market Researchers
• Advertising Account Executives
• Media Planners
• Marketing Executives
• Public Affairs Consultants

With the backing of CIM accreditation, graduates are also positioned to gain exemptions from certain CIM modules, further enhancing their professional credentials and career prospects.