Marketing with Foundation Year Birkbeck, University of London

Overview

The B.Sc. in Marketing with Foundation Year at Birkbeck, University of London, is an innovative programme that prepares students for a successful career in marketing. This course not only delivers cutting-edge knowledge of contemporary marketing practices but also ensures a robust understanding of established theories. The interdisciplinary approach encourages students to explore various aspects of marketing, making it a comprehensive educational experience.

Why Marketing with Foundation Year at Birkbeck?

Birkbeck is renowned for its commitment to excellence in teaching and research. The university is strategically located in Central London, providing students with access to a vibrant business environment. The programme is accredited by the Chartered Institute of Marketing (CIM), which enhances its credibility and offers students the chance to gain CIM professional qualifications, highly valued by employers. The university's strong connections with industry professionals and guest speakers enrich the learning experience, providing students with real-world insights.

Tuition Fee Breakdown

For international students, the tuition fee for the Marketing with Foundation Year B.Sc. (Hons) is £18,500 per year. Domestic students can expect a fee of £9,535 per year, which may be subject to inflationary increases. Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to provide a thorough grounding in both marketing and business principles. The Foundation Year includes:

• Essential Maths and Data Analysis
• Fundamentals of Study
• Management
• Leadership and Organisational Change

Upon successful completion of the Foundation Year, students will progress to the main degree, which includes core modules such as:

• Principles of Marketing
• Understanding Management
• Buyer Behaviour
• Digital Marketing
• Marketing Strategy

This structure allows for flexibility and specialisation as students advance through the programme.

Careers with Marketing with Foundation Year

Graduates of the B.Sc. in Marketing with Foundation Year will possess a diverse skill set, making them suitable for various roles in the marketing sector. Potential career paths include:

• Market Researcher
• Advertising Account Executive
• Marketing Executive
• Media Planner
• Public Affairs Consultant

Alumni have found success in various industries, including media, brand management, and public relations. The strong emphasis on practical skills and knowledge ensures that graduates are well-prepared to meet the demands of the job market.