Public Relations and Media Canterbury Christ Church University

Overview

If you are planning a professional career in the fields of public relations, media or marketing then look no further. On this professionally-accredited course in Public Relations and Media from Canterbury Christ Church University you'll get to grips with all three areas, studying theories and practices that will develop your practical, creative and technical skills, so you become a work-ready graduate.

You'll have plenty of opportunities to develop your creative flair and showcase your communication talents through business simulation exercises and live briefs. This experience will help prepare you for a work placement where you'll spend at least 20 days within a related PR or media role. Previous students have worked for London Fashion Week, Marks and Spencer, Holiday Extras, as well as other specialist design and PR companies located in Kent and across the world.

All about the course

By studying a mix of core and optional modules, you'll gain a solid understanding and wide knowledge of PR, media and all the related subjects.

Using case studies, academic research and hands-on learning, you'll develop your research skills and apply knowledge in different settings.

You'll learn how to identify a target audience for a PR campaign, prepare effective messages and select appropriate media channels to achieve organisational goals. These fundamental aspects of PR are underpinned by a wider strategic context as you explore brand, crisis and reputation management.

You'll also study print, broadcast and niche media, so that you can design effective PR campaigns that reach a range of audiences.

Throughout the course, you'll develop your oral and written communication and team building skills and will use a wide range of computer software packages to produce creative communications materials. You'll also develop an appreciation of the role that marketing plays within an organisation to help it grow and survive.

Your future career

Successful graduates are equipped to enter a range of roles across the creative industries sector.

There are a wide range of jobs in PR, social media, marketing, digital marketing, press and publicity, event management, corporate communication, research and customer insight, media planning and customer service in addition to wider graduate roles in retail, education, the civil service, public and voluntary sectors. Increasingly graduates opt to apply their entrepreneurial skills and develop their own businesses.

Accreditation

The degree is fully accredited by the Chartered Institute of Public Relations and benefits from Partner University status with the Public Relations Consultants Association (PRCA).