Marketing with Foundation Year Canterbury Christ Church University

Overview

You will gain a solid understanding of how marketing works and how it fits within a wider environment. Applied projects will give you the confidence to put theory into practice, using the many different aspects of identifying, understanding and satisfying customers’ needs.

What you'll study

The Marketing with Foundation Year course at Canterbury Christ Church University will help you take your first step into higher education, broadening your industry knowledge and enabling you to progress to a related undergraduate degree. It aims to help you develop a strong foundation of business knowledge, alongside academic and transferable skills to ensure you get the most out of your degree-level studies.

Marketing can be studied as a single honours degree, or it can be combined with other Business School subjects such as Advertising, Accounting, Human Resource Management or Business Studies and a variety of subjects from across the University to suit your individual career aspirations.

In your first year of the degree you will take introductory modules that give you a solid grounding in general business, and in the second and third years you will study marketing planning, market research, consumer behaviour and global marketing.

You will also have the opportunity to study digital marketing, including the use of social media and digital technology. All core and optional modules prepare you for a professional career and provide you with the opportunity to gain a broader understanding of the business world.

The Business School is also a Chartered Management Institute (CMI) Centre, delivering degree and postgraduate level qualifications in management and leadership. It is also an Approved Centre for the Association for Project Management (APM).

Each year the Business School organises a student exchange project with Fontys University of Applied Sciences in Venlo, The Netherlands. This fully funded exchange will give a maximum of 15 undergraduate students the opportunity to explore what it is like to study abroad, work on a business project in The Netherlands, experience a different place and culture, and make new friends.

Work experience

The programme provides you with the opportunity to take a work-based learning module in year two and the opportunity for a placement year between years two and three. Past students have undertaken a variety of interesting placements and are often given responsibility very early on in their placement years.

To further your interest in the area of marketing, this degree will give you both the practical and the theoretical experience necessary to embark on a career in this exciting and diverse field. You will understand how marketing works, and how it fits within a wider business environment. Applied projects will give you the confidence to put theory into practice and you will be able to explore the interconnected role marketing plays in all organisations.