Overview

The Business Administration - Marketing from Northern Alberta Institute of Technology (NAIT) students will learn through business cases, engaging directly with the industry, understanding business decision-making processes and considering the many factors affecting marketing campaigns and projects.

Students can expect to integrate their marketing knowledge to support different organizational and multi-disciplinary goals in Canadian and international organizations.

This programme is PGWP eligible. Please consult NAIT website for additional information.

Career opportunities:

Product manager

Marketing researcher

Special event planner

Social media specialist

Content marketing/digital marketing specialist

Sales representative/sales manager

Supply chain manager/inventory control manager/retail buyer

Copywriter/ad writer/copy editor

Store manager/merchandiser

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Programme Structure

In the BBA with a Marketing concentration programme, you’ll develop knowledge and skills for:

corporate branding
public relations
sales management
supply chain management
advertising
marketing research
consumer behaviour
digital marketing
marketing for social change
marketing for not-for-profits
customer relationship management

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00

Apply anytime.
Starting 2027-01-07 00:00:00
- Apply before 2026-11-17 00:00:00 , International
Starting 2027-05-03 00:00:00

Apply anytime.
Starting 2027-05-04 00:00:00

Apply anytime.

More details

Please check NAIT’s Programme Availability page to confirm intake availability.

Language

English

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

70

Schedule TOEFL®

PTE Academic

58

Schedule a PTE test!

IELTS

6

Prepare for Your English Test

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Credits

120 alternative credits

Delivered

On Campus, Blended, Online

Campus Location

Edmonton, Canada

Disciplines

Business Administration Marketing View 85 other Bachelors in Marketing in Canada

Explore more key information

Visit programme website

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

70

Schedule TOEFL®

PTE Academic

58

Schedule a PTE test!

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Minimum 55% in English 30-1 or English 30-2

Minimum 55% in Math 30-1 or Math 30-2 or Applied Math 30

Three additional 30 level courses (30-1 or 30-2 courses are acceptable) including three of Math 31, Biology 30, Physics 30, Chemistry 30, Science 30, Social Studies 30-1 or 30-2, Aboriginal Studies 30, Physical Education 30, Francais 30-1 or 30-2, Psychology 30, Law 30, any 35 level additional language course, any 30-1 or 30-2 fine arts course, or any 30-level AP course. Courses at a 30-3, 30-4, or any other 35 level will not be considered.

An overall minimum average of 65% in the five required high school courses.

Proof of English Language Proficiency

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Northern Alberta Institute of Technology (NAIT) and/or in Canada, please visit Student Insurance Portal.

Make sure you meet all requirements

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

24746 CAD / year

≈ 24746 CAD / year
Domestic Applies to you

Applies to you

Citizens or residents

8936 CAD / year

≈ 8936 CAD / year

Additional Details

National:

Year 1 - Estimate: $8,993.07 CAD
Year 2 - Estimate: $8,918.07 CAD
Year 3 - Estimate: $8,918.07 CAD
Year 4 - Estimate: $8,918.07 CAD

International

Year 1 - Estimate: $24,803.07 CAD

Year 2 - Estimate: $24,728.07 CAD

Year 3 - Estimate: $24,728.07 CAD

Year 4 - Estimate: $24,728.07 CAD

Living costs

Edmonton

Canada

1201 - 1992 CAD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check for any work restrictions

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Administration - Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career opportunities:

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Edmonton

Funding

Check for any work restrictions

Need help with your student visa?

Scholarships Information

Available Scholarships

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